Marketing Specialist

Our client is looking for a Marketing Specialist to be based in Dubai, UAE.

About the Role

We are looking for a proactive and commercially driven Marketing Specialist UAE to support and execute trade, brand, and partnership marketing activities across the MENA region. The role focuses on trade marketing execution, digital and brand activations, events, and B2B/B2C partnerships, working closely with Sales and external partners to drive measurable business impact.

Key Responsibilities

Trade Marketing (Modern Trade & Foodservice)

• Plan and execute trade promotions, sampling activities, and in-store activations to support sales targets

• Manage and monitor the annual trade marketing budget with monthly tracking and variance analysis

• Evaluate profitability and performance of promotions before, during, and after execution

• Coordinate promo stock distribution and ensure availability in market

• Conduct regular store checks, competitor analysis, and consumer insights reporting (photo-supported)

• Collaborate closely with Sales teams to design effective trade initiatives

Brand & Digital Marketing

• Enhance brand visibility across B2B and B2C e-commerce platforms, ensuring brand compliance

• Support influencer campaigns across MENA, including product allocation and logistics

• Execute digital activations and online campaigns across existing platforms

• Support content creation, photoshoots, and videography logistics

• Support new product launches and recommend optimal marketing activities

• Track market entries and trends, especially in value-added and foodservice segments

Partnerships & Events

• Manage corporate marketing materials and brand assets for exhibitions and trade shows

• Support tendering processes in line with company compliance procedures

• Plan and execute major B2B and B2C events (trade shows, chef events, sponsorships, food festivals)

• Co-own Joint Business Plan (JBP) execution with key retailers and distributors in new markets

• Explore new concepts and initiatives that may generate additional revenue streams

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field

• 3-5 years of experience in trade marketing, FMCG, foodservice, or consumer goods preferred

• Strong understanding of B2B & B2C marketing, promotions, and events

• Experience working with cross-functional teams (Sales, Agencies, Partners)

• Strong analytical, organizational, and execution skills

• Ability to manage multiple projects in a fast-paced environment

• Willingness to travel within the MENA region as required