Marketing Specialist

Job Title: Marketing Specialist

Location: Cadillac, MI

Business Unit: Avon Protection

Purpose of Position:

Supports the execution of marketing content initiatives that drive brand awareness, customer engagement, and business growth. This role is ideal for a proactive marketer who is confident in content creation and is comfortable working across marketing channels, content types, collaborating with cross‑functional teams, and managing multiple projects in a fast‑paced environment.

Essential duties and/or Functions:

Manage the development of our content strategy to align with the company’s wider marketing campaigns and strategy.
Work with the team to define content requirements and manage the creation, development and delivery of this content.
Lead the creation and editing of marketing content and collateral across offline and online channels, including white papers, video content and social media presence.
Own the delivery of the company’s social media strategy, including schedule planning, content creation, and community management.
Support the wider team, when required, in the delivery of events within Americas.
Create engaging content to increase global engagement and lead generation.
Collaborate with sales, product, and design teams to ensure consistent content messaging and brand alignment.
Manage relationships and communication with influencers and thought leaders within the industry, external vendors, agencies, and partners, to develop mutually beneficial content.
Support product launches, promotions, and go‑to‑market activities through the creation of content.
Create marketing materials such as presentations, brochures, and sales enablement assets.
Support the team with other activities tasks, when required.

Required Minimum Qualifications:

Bachelors Degree in Marketing, Communications, or related field.
Minimum of 2 years' experience in content marketing.
Strong content creation skills, including copy writing and video.
Strong communication skills and attention to detail.
Experience with Social Media tools and platforms.
Creative mindset and ability to think outside the box.
Excellent organizational skills with the ability to manage projects simultaneously.
Ability to work independently and as part of a team.
Can do and positive attitude when faced with challenges.
Experience working in an international environment across multiple time zones and cultures.

Preferred/Desired Skills or Experiences:

Graphic design experience.
Experience with Digital Marketing Tools (CMS, Shopify, Email Marketing, Google Analytics).
Experience working with the Military or First Responder industries.

About Avon Technologies:

We design and produce life-critical personal protection solutions for the world’s militaries and first responders. With a portfolio that includes Chemical, Biological, Radiological, Nuclear (“CBRN”), protection. We do this through our two brands, Avon Technologies and Team Wendy. Our mission is to provide unparalleled protection for those who protect us, giving them the confidence to tackle challenging situations and helping them get home safe. At Avon Protection, we recognize that our success relies on the collective efforts of our talented team. As an organization, we welcome individuals who embody our #FIERCE company values - fearlessness, integrity, excellence, resilience, collaboration, and the ability to execute.

The anticipated salary range for candidates who will work in Cadillac, MI is $60,000 to $65,000 annually.

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