Marketing Specialist

Would you like to work for a company that still has a “family” atmosphere and where the employees are the greatest asset to the company?

Are you a highly independent person? Do you actively seek out problems to solve? Do you have a knack for knowing what is important? Are you honest and ethical?

If so, you may be the perfect candidate for our Tradeshow and Leads Marketing Coordinator position. Come be a part of an extraordinary team that is International Food Products Corporation! Excellent benefits and competitive pay are just a few of the reasons to consider our opportunity.

Who We are:

Located in Fenton, Missouri, is a family-owned company in business for 50 years. IFPC is a growing, highly ethical, quality ingredient company for the food industries.

Why join the team:

• When you work at IFPC, you are family.
• Career advancement
• Medical / Dental / Vision / Life / Disability
• 401k with a Matching component
• Paid Time Off – vacation, sick, 9 paid holidays.

The Marketing Specialist is responsible for driving measurable business growth through strategic marketing programs, lead development, and ROI tracking. The role owns the marketing-to-lead pipeline, partnering closely with Sales to generate, nurture, and convert qualified opportunities. The primary focus is on strategy, lead quality, conversion performance, and data-driven optimization across all marketing initiatives.

Responsibilities Include:

Marketing Strategy & Planning

• Execute integrated marketing strategies aligned to revenue goals and sales priorities as outlined in the annual marketing plan.
• Execute events and tradeshows from the annual marketing plan that clearly defines target audiences, lead goals, KPIs, and expected ROI.
• Evaluate and prioritize marketing channels (events, campaigns, outbound programs, partnerships, content) based on performance and business impact.
• Recommend investments and adjustments using data, not assumptions.

Lead Development & Pipeline Management

• Own the full lead lifecycle, from first touch through Marketing Qualified Lead (MQL) and handoff to Sales.
• Design and execute lead development programs including outbound campaigns, event-driven follow-up, email nurtures, and targeted account outreach.
• Establish clear MQL definitions, scoring criteria, and qualification standards in partnership with Sales.
• Ensure timely lead routing, follow-up, and visibility within Microsoft CE.

Campaign Execution

• Plan and execute multi-channel event-based marketing campaigns that support lead creation and pipeline acceleration.
• Manage participation in selected trade shows, conferences, and networking events as lead-generation vehicles.
• Ensure all campaigns (events, email, outbound, digital) include defined objectives, success metrics, and follow-up plans.
• Coordinate with internal teams and external vendors to ensure execution aligns with strategy and timelines.

ROI, Reporting & Performance Optimization

• Track and report marketing performance using KPIs such as MQL volume, cost per lead (CPL), lead-to-opportunity conversion rate, and influenced revenue.
• Deliver monthly and post-campaign ROI reports with clear insights.
• Analyze performance trends and continuously refine strategies to improve efficiency and results.
• Maintain accurate data and reporting within Microsoft CE and Monday.com.

Sales Alignment & Collaboration

• Partner with Sales to ensure marketing programs support pipeline needs and territory priorities.
• Engage regularly with sales to review lead quality, conversion outcomes, and feedback.
• Enable Sales with insights, messaging, and campaign context to improve close rates.

Brand & Messaging Consistency

• Ensure all marketing activities reflect a consistent, compelling brand and value proposition.
• Collaborate with Graphic Design and content resources to develop effective campaign assets and sales enablement materials.

The successful candidate must have the following qualifications

• Education: Bachelor’s degree in marketing, Business, or a related field.
• Experience: 3–5 years in B2B marketing, demand generation, or lead development roles.
• Demonstrated experience managing leads, campaigns, and performance reporting tied to revenue outcomes.
• Strategic Mindset: Ability to think beyond tactics and focus on business impact and ROI.
• Lead Development Expertise: Strong understanding of lead qualification, nurturing, and sales handoff processes.
• Analytics & Reporting: Proven ability to analyze data, track ROI, and make recommendations based on performance.
• Technical Proficiency: Experience with Microsoft CE (Dynamics), or similar CRM systems, marketing automation platforms, and reporting tools; familiarity with Monday.com and Constant Contact is a plus.
• Communication: Clear, confident written and verbal communication both internally with marketing and sales stakeholders and externally with leads and customers.
• Project Management: Strong organizational skills with the ability to manage multiple initiatives simultaneously.
• Self-Direction: Comfortable working independently, prioritizing work, and driving initiatives forward without constant oversight.

Travel & Physical Requirements

• Travel: Up to 40% annually for events, meetings, and on-site execution.
• Physical Requirements: Ability to occasionally lift or carry up to 50 lbs. and support event setup as needed.

We offer a competitive compensation and benefits package. If you feel you meet the above qualifications, send your resume to careers@ifpc.com.

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Work Location: Hybrid remote in Fenton, MO 63026