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Marketing Specialist
What are we looking for?
We’re looking for a hands-on Marketing Specialist to support our Director of Marketing across core marketing initiatives, with a strong focus on content creation and campaign execution. This role is ideal for a marketer who sits at the intersection of content, design, and product — someone who enjoys shaping how our product is positioned, how our stories are told, and how campaigns come to life.
You’ll play a key role in creating high-quality content that fuels campaigns, email programs, and sales enablement, while supporting social media, paid efforts, and light website updates. This position is well-suited for someone who loves turning ideas into polished, effective marketing assets, can execute across multiple channels, and uses data to continuously refine and improve results. You’ll work cross-functionally with teams across the organization and have room to grow deeper into creative direction or product marketing over time!
About VBA
Connected by Mission. Driven by Innovation.
At VBA, our mission is simple but powerful: we make the healthcare experience better for everyone. We help clients simplify complex operations through fully integrated solutions spanning claims and benefits administration, revenue cycle management, provider and network management, care coordination, and automation tools. Our technology—ranging from VBAPI’s thousands of integration endpoints to predictive analytics, branded portals, mobile access, and AI-powered automation—drives efficiency, accuracy, and better outcomes for millions of people who rely on their health benefits every day. What sets us apart is not just our platform, but our people-centered culture: we blend innovation with flexibility, empowering employees to do meaningful work, stay connected across 25+ states, and thrive in an environment where purpose, collaboration, and growth fuel everything we do.
To be considered for this position, all applicants must complete the Wonderlic Select Assessment. https://apply.select.wonderlic.com/FBNRUX/VBA
What skills are we looking for?
- Bachelor’s degree in Marketing, Communications, or a related field
- 2-5+ years of experience in marketing, preferably in the healthcare or SaaS industry
- Proven ability to execute and optimize full-funnel marketing strategies that deliver measurable results
- Strong visual and design sensibility, with the ability to concept and create polished marketing assets (Adobe Creative Suite experience preferred; portfolio or website required)
- Strong analytical skills and experience leveraging metrics to optimize campaigns and drive performance
- Strong proficiency in HubSpot, including campaign setup, reporting, and funnel tracking
- Familiarity with tools like Google Analytics, Search Console, Ads Manager, and WordPress
- Exceptional communication, project management, and organizational skills
- Ability to manage multiple projects and priorities in a fast-paced environment
What will you be doing?
Content Creation
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This is the heart of the role.
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Create high-quality written content including:
- Blog posts and long-form articles
- Guides, checklists, and downloadable assets
- Case studies and customer stories
- Email copy, campaign messaging, and marketing quotes
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Create high-quality written content including:
- Repurpose content across channels (email, social, campaigns, sales enablement)
- Track keywords for SEO/SEM/AEO purposes
- Develop content concepts and creative approaches aligned to campaigns, product initiatives, and brand goals
- Experiment with formats and storytelling styles to improve engagement and clarity
- Maintain a consistent brand voice and messaging throughout
Creative & Product Storytelling
- Help translate product capabilities into clear, compelling messaging and visual storytelling
- Support feature launches, enhancements, and roadmap communication through content and campaigns
- Collaborate with Product, Sales, and Client teams to understand user needs and pain points
- Create narratives that connect product value to real customer outcomes
- Contribute to positioning, use cases, and value propositions across personas
Email Marketing & Automation
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Build and execute email campaigns including:
- One-off email sends
- Lead nurturing and drip campaigns
- Campaign-based email sequences
- Manage email workflows and automations in HubSpot
- Optimize subject lines, CTAs, and content based on performance data
- Support list segmentation and targeting strategies
Campaign Support & Ideation
- Collaborate on campaign concepts, themes, and messaging
- Help execute multi-channel campaigns across email, content, and social
- Assist with campaign timelines, asset creation, and launch execution
- Support sales enablement needs tied to campaigns
Social Media & Paid Support
- Assist with organic social media content creation and scheduling
- Support paid social and digital advertising efforts (copy, creative coordination)
- Repurpose content into social-friendly formats
- Monitor performance and engagement trends
Analytics & Optimization
- Track performance across content, email, and campaigns
- Use data to inform recommendations and improvements
- Report on key metrics such as engagement, conversions, and content performance
Website Support
- Make light content updates in WordPress
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Add new content
- Articles, Blogs, Videos, etc.
Working Conditions:
- This position requires occasional travel (up to 10%) for employee summit, user conference, industry events, etc.
- This position reports directly to the Director of Marketing
Location: Remote
What can VBA offer you?
Purposeful Work. Flexible Culture. Human-Centered Tech.
At VBA, you’ll be part of a team that’s connected by mission and driven by innovation. We offer the flexibility to do your best work from wherever you are, the tools and support to grow your career, and the chance to make a real impact on the healthcare experience. Our culture blends trust, collaboration, and curiosity—giving you space to think boldly and the structure to succeed.
Work/Life Balance:
- Remote or Hybrid with 2-days in office (depending on location)
- Time off:
- 12 Paid Holidays
- Responsible Time off
- Volunteerism Day
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Paid Parental Leave:
- 2 Weeks: Bonding Leave
- 10 Weeks: Supplemental Medical Leave (for Birthing Parents Only)
Financial Health-Company Sponsored Benefits:
- Life insurance-$500,000 guaranteed issue
- Short- and long-term disability insurance
- Employer match on employee 401(k) contributions
- Broadband Reimbursement up to $120
Health & Wellness:
- Health (2-Medical Plan Options), Dental, and Vision Insurance
- Employee Assistance Program
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