Marketing Specialist

Company Description

Payback is a growing Fintech Platform that helps users manage subscription and pay them off through cashback

Role Description

Content & Video Production

• Plan, script, shoot, and edit marketing videos for social media, website, paid ads, and product campaigns.
• Create short-form content (Reels, TikTok, Shorts) optimized for engagement and conversions.
• Develop long-form educational, brand storytelling, and promotional videos.
• Stay updated on content trends and adapt creative strategies accordingly.

Social Media & Digital Content

• Write engaging captions, hooks, and storytelling-driven scripts.
• Optimize content for reach, engagement, and performance.
• Repurpose long-form content into micro-content assets.

Performance & Optimization

• Analyze content performance metrics (CTR, engagement rate, retention, conversion).
• A/B test hooks, thumbnails, captions, and video formats.
• Optimize paid ad creatives for better ROI.
• Provide weekly and monthly performance reports with insights and recommendations.
  

Qualifications

• Strong Communication and Customer Service skills to effectively engage with clients and team members
• Sales skills, with the ability to support and collaborate with sales teams
• Ability to work collaboratively in an on-site team environment
• Bachelor's degree in Marketing, Business Administration, or a related field is preferred
• Familiarity with the Saudi Arabian market is an advantage