Marketing Specialist

We are seeking a Marketing Specialist to execute and manage marketing plans for a mall or project through digital and advertising campaigns, market analysis, and performance tracking. The role focuses on increasing tenant attraction, visitor footfall, and sales performance.

Key Responsibilities

• Plan promotional programs, select appropriate marketing channels, and evaluate advertising effectiveness.
• Develop marketing timelines, follow up on execution, and assess campaign results.
• Prepare marketing reports, analyses, and recommendations in line with approved policies and procedures.
• Stay updated with the latest marketing trends, tools, and services.
• Manage digital marketing activities including social media, email marketing, online campaigns, events, and activations.
• Analyze campaign performance and prepare detailed performance reports.
• Conduct market studies, assess the current position of the project, and propose development-oriented marketing plans.
• Review, edit, and proofread creative and technical marketing content.
• Coordinate with marketing agencies and service providers and monitor their deliverables.
• Plan and execute marketing activities for key events and special occasions.
• Plan and execute advertising campaigns across social media, digital platforms, TV, and other media.
• Participate in marketing data analysis and highlight strengths and improvement areas.
• Collaborate with internal departments to deliver integrated marketing initiatives.

Qualifications & Experience

• Bachelor’s degree in Marketing or Business Administration.
• 3–5 years of relevant marketing experience (mall, retail, real estate, or project marketing preferred).

Required Skills

• Marketing campaign management.
• Market and data analysis.
• Creative content development.
• Proficiency in digital marketing tools and platforms.