Marketing Specialist

Description:
Title: Marketing Specialist – Top Notch, Advant, DJB

Department: Marketing Department

Pay Status: Exempt

Reports To: Director of Marketing

Job Summary:
Execute day-to-day marketing initiatives for Advant Solutions, DJB, and Top Notch Distributors by developing content, coordinating campaigns, and producing sales and promotional materials. Support established marketing strategies by ensuring projects are completed accurately, on time, and aligned with brand standards. Work closely with sales leadership and the Director of Marketing to deliver consistent, high-quality marketing that supports business growth. This position will report in to our Honesdale office two days a week.

Our Values are Key

Integrity is key – We are reliable with our words, responsible for our actions and lead with humility.?

Team, Team, Team – Create a safe, supportive and respectful team atmosphere that generates collaboration, transparency and opportunity for all.

Customer Connection – We take pride in being the most knowledgeable in the industry. We strive to deliver dependable and trustworthy results in every aspect of the customer experience.

Take The Long View – As individuals and a team we make strategic choices that support the long-term health of our company, our families, and our community.

Celebrate The Day! – We celebrate the wins each day. We acknowledge each other’s successes.

ESSENTIAL FUNCTIONS

Must be able to lift 50 lbs.

Frequent bending, lifting, kneeling and reaching.

Frequent sitting, squatting, twisting and standing.

Strong problem-solving skills and the ability to make sound decisions.

Strong ability to interpret and process data.

Strong written, verbal and interpersonal skills.

Strong graphic design skills using InDesign, Photoshop and Illustrator

Specific vision abilities required for this job include close vision, color vision and the ability to adjust and focus

JOB FUNCTIONS

Execute day-to-day marketing initiatives for Advant Solutions, DJB, and Top Notch in alignment with established marketing strategies and brand standards.

Assist in developing and maintaining core messaging and positioning for Advant’s turnkey, multi-family solutions.

Develop, coordinate, and distribute digital marketing campaigns including email marketing, paid search, site retargeting, and LinkedIn-focused social media efforts.

Maintain and continuously enhance company websites, including updating content, graphics, literature, and manufacturer resources.

Create and update sales enablement tools such as presentations, case studies, spec sheets, sell sheets, and other customer-facing materials.

Maintain marketing calendars and ensure timely execution of campaigns and promotional initiatives.

Procure promotional products and coordinate fulfillment and distribution as needed.

Source audience lists for targeted marketing campaigns and maintains accurate customer databases.

Track and report on marketing campaign performance using available tools and databases; provide insights for continuous improvement.

Maintain product image libraries, coordinate with manufacturer partners for assets, and conduct basic product photography and image editing as needed.

Create digital and print marketing materials using design software such as InDesign and Photoshop.

Support industry presence through trade show coordination, presentation support, and travel as required.

Communicate effectively with internal sales teams, leadership, manufacturer partners, and external vendors to support marketing initiatives.

Pursue ongoing education to stay current on industry trends, products, and market dynamics.

Requirements:
JOB REQUIREMENTS

3-5 years of demonstrated Marketing experience in a corporate or agency environment.

Minimum of 3 years of professional graphic design experience in a corporate or agency environment using Photoshop/Illustrator/InDesign is required.

Proven professional content writing experience, including web copy, email campaigns, social media content, and sales literature for a B2B audience.

Ability to gather, process and interpret sales, customer behavior, and account data.

Capacity to identify and recommend process improvement opportunities.? Demonstrated experience in customer and market research.

Must be able to organize and coordinate projects and schedules.

Ability to work in self-directed, fast-paced entrepreneurial environment.

Experience in all aspects of developing and managing marketing strategies.

Ability to work both independently and as a team member on assigned projects.

Experience with CRM and Email Marketing Platforms (Constant Contact or similar) is required.

Experience in product photography and photo editing

Ability to always maintain an upbeat and positive attitude.

Strong work ethic with ability to adapt to change.

Highly proficient computer skills including Excel, PowerPoint, Outlook, Word, and SharePoint (asset database).

Strong understanding of online customer experience and online metrics analysis and solutions.

Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods.

Proven problem-solving skills with the ability to work independently, make informed decisions, and act in the best interest of the company and our customers.

Excellent communication skills with the ability to analyze and present marketing results.

Ability to manage multiple projects, meet deadlines, and adapt to shifting priorities in a fast-paced environment.

Ability to treat all information as confidential and demonstrate a high level of ethics, trust and professionalism.

Proven problem-solving skills with the ability to work independently, make informed decisions, and act in the best interest of the company and our customers.

Must adhere to all safety and housekeeping policies and guidelines.

EDUCATION

Bachelor’s Degree in Marketing, Communications, Graphic Design or equivalent professional qualification.

Demonstrated work experience in business environment with prior marketing experience preferred.