Marketing Specialist

Position Summary:

An integral role in the department responsible for implementing marketing campaigns, collaborating, and assisting marketing team members with web, digital, social, special events, and staff enrichment. Provides prompt, accurate, and courteous service to all external and internal members (co-workers) at all times.

Responsibilities:

• Collaborates on marketing campaigns, developing content and graphic design, assuring all marketing meets corporate brand standards to increase sales and federal advertising guidelines.
• Write copy and create designs for internal and external promotional pieces, including email and web content, posters, flyers, postcards, video, etc.
• Works with the digital marketing team to ensure digital practices are incorporated in design elements/tags for digital, social, and email campaigns.

• Coordinate with outside vendors regarding campaigns and marketing, such as electronic signage.
• Liaison with vendors for credit union marketing needs.
• Collaborates and assists in developing a positive, professional corporate culture consistent with organizational mission, vision, and values.
• Edit and review proofs for internal and external publications, including direct mail pieces, statement stuffers, newsletters, web pages, memos, electronic signs, posters, and other media.
• Support PR, website, and intranet site, including copy and graphic changes,
• Conduct market research, including consumer habits and trends.
• Implement affiliate marketing campaigns.
• Assist in analyzing marketing data (campaign results, conversion rates, etc.) to improve success rates.
• Support organization and departments in graphics and form design.
• Compose routine correspondence, coordinate with other departments to ensure that forms and member information meet brand standards.
• Coordinate special events, including collaborating on planning and set up for marketing, team members, annual meeting, and other member or community events.

• Continuously stay abreast of all credit union product and service features, advantages, and benefits, and cross-sells to prospective and current members at sponsor company orientations.
• Create and distribute staff briefs.

• Oversee Youth Club and Scholarship administration.
• Comply with BSA regulations when performing all job requirements, and stay abreast of updates/requirements of BSA/OFAC/CIP through completion of training courses assigned.
• Other duties as assigned.

Knowledge and Skills

• Well organized and detail-oriented.
• Knowledgeable in marketing principles and tools.
• Understanding of web marketing preferred.
• Strong interpersonal skills.
• Excellent communication and writing skills.
• Able to operate computer applications.
• Graphic design skills.
• Creativity - ability to generate new and unique ideas as solutions to issues, brainstorm, and develop non-traditional ways of doing business.

Experience

• Two to five-plus years of marketing experience with formal education preferred.
• Candidate must be computer literate (MS Word, Excel, Adobe Photoshop, graphic design programs, and Adobe Create Suite Pro. (MCIF experience is a plus).
• Bi-lingual preferred.

Education

• College Degree in marketing or a related field preferred.

ADA Requirements

• Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 50 lbs. Must be capable of climbing/descending stairs in an emergency. Must be able to operate standard office equipment, including telephone, copier, facsimile, and calculator. Must be able to routinely perform work on a computer for an average of 6-8 hours per day. Must be able to work extended hours whenever required or requested by management. Must be capable of regular, reliable, and timely attendance.
• Local travel required.
• Requires the ability to work remotely and in the office as necessary