Marketing Specialist

WHO WE ARE:

Aviva Health is a dynamic and mission-driven federally qualified health center (FQHC). Committed to providing comprehensive and compassionate healthcare services, Aviva Health offers a holistic approach to care, addressing patients' medical, behavioral health, dental, and social service needs. As a vital healthcare resource in the community, Aviva Health fosters a collaborative and supportive work environment where dedicated healthcare professionals have the opportunity to make a meaningful impact on the lives of individuals and families. Join us at Aviva Health and be part of a team that is dedicated to making a difference in the lives of our patients and the community we serve.

BENEFITS INCLUDED:

• Monday - Friday Scheduling
• Paid Holidays
• PTO
• Comprehensive Medical, Dental, and Vision Coverage
• 403(b) Retirement with Employer Match

POSITION PURPOSE:

The Marketing Specialist supports Aviva Health’s mission by executing marketing strategies that raise awareness of the organization, its programs and services, and contribute to increased patient volume. This role involves developing compelling, timely content for multiple platforms, managing social media, coordinating events, and maintaining the organization’s marketing materials. The Marketing Specialist works closely with the Marketing and Development Director and other internal stakeholders to support strategic initiatives that grow and protect Aviva Health’s brand and build clinical volume.

ESSENTIAL FUNCTIONS:

• Assist in the development and implementation of Aviva Health’s marketing and communications initiatives.
• Manage and grow Aviva Health’s social media presence, including creating and scheduling posts, monitoring engagement and responding to messages.
• Develop, write and edit content for internal and external platforms such as newsletters, websites, brochures, social media, blogs, and news releases.
• Coordinate marketing for events and programs and services, including creating promotional materials and identifying appropriate marketing channels.
• Conduct market research and trend analysis to inform strategy and content creation.
• Maintain and update website content, ensuring alignment with current campaigns and organizational priorities.
• Assist with media relations by pitching stories, responding to requests and building relationships with journalists.
• Track and report on the performance of marketing activities and provide insights for improvement.
• Maintain an inventory of marketing collateral, ensuring all materials are current, consistent with brand guidelines and effectively distributed.
• Collaborate with graphic designers, printers and vendors to produce high-quality materials on schedule.
• Follow all Aviva Health policies and procedures.
• Traveling to other clinics as needed and for events, meetings, training, and seminars.
• Other relevant duties as assigned or directed.

QUALIFICATIONS:

• Two to four years of experience in marketing, preferably in a nonprofit or healthcare setting.
• Knowledge of AP style, traditional and digital marketing, content marketing, social media strategies, and responsible use of AI for marketing purposes.
• Excellent written and verbal communication skills, including the ability to adapt tone and messaging to diverse audiences.
• Demonstrated ability to quickly learn new tools, systems and processes with minimal supervision; self-motivated and resourceful in a dynamic work environment.

• Proven strength in building positive, productive relationships with internal teams and external partners; able to engage collaboratively across departments and community stakeholders.
• Strong organizational skills and attention to detail, including editing content for accuracy, with the ability to meet tight deadlines.
• Proficiency in Microsoft Office Suite, Canva and other web-based marketing platforms.
• Familiarity with website CMS platforms and social media management tools.
• Video, photography and/or audio production experience highly desirable.

EDUCATIONAL REQUIREMENTS:

• Bachelor’s degree in marketing, journalism or business administration.

WORKING CONDITIONS:

Must be able to perform the following physical requirements:

• Remain in a stationary position 85% of the day while performing administrative duties.
• Move or traverse 15% of the day throughout the office.
• Operate equipment 85% of the day: computer and other office equipment.
• Ability to communicate information and ideas clearly and accurately so others will understand; ability to interact with patients and staff clearly.
• Able to move or transport up to 25 pounds while setting up events or transporting boxes of marketing materials.
• Work indoors in heat-controlled environment 100% of the day. Periodic outdoor events where there may be exposure to the elements.
• OSHA Exposure Category – Category #2: The normal work routine involves no exposure to blood, body fluids, or tissues.
• In-person work with periodic remote work and during normal business hours with periodic work outside of normal business hours. Potential for on-call for urgent needs relating to social media.
• Traveling to other clinics as needed and for events, meetings, training, and seminars; use of personal and company vehicle.

DISCLAIMER:

Employees must be able to perform the essential functions of their position satisfactorily. Aviva Health will make reasonable efforts to accommodate a qualified applicant or employee with a known disability, unless such accommodation creates an undue hardship on the operation of the business. To request a reasonable accommodation, please contact the Human Resources Director or their designee by email.