Marketing Specialist

Role Description

• Seamlessly execute approved, comprehensive corporate marketing plans and fulfill assigned individual marketing tasks.
• Brainstorm, develop, and present highly creative concepts for upcoming marketing campaigns tailored to pet owners.
• Plan and execute strategic initiatives to reach our target audience through the most appropriate channels, including social media, email, TV, and other promotional avenues.
• Manage and deploy cross-channel direct marketing initiatives, including targeted email newsletters, app push notifications, and SMS campaigns in alignment with scheduled promotional calendars.
• Oversee team tasks and project workflows, ensuring all marketing deliverable deadlines are strictly met.
• Actively monitor daily social media activities and execute organic content strategies in alignment with the approved Social Media Calendar.
• Develop social media strategies for organic content promotion, closely coordinated with internal blogging and content efforts.
• Interact daily with community members, influencers, bloggers, and core target market members via social media platforms or their personal blogs.
• Perform necessary strategic social actions to nurture relationships, such as following relevant accounts, building curated Twitter lists, and subscribing to target blogs.
• Identify relevant industries, interest groups, and specific individuals, such as solopreneurs or industry experts, to target for relationship-building efforts.
• Incorporate campaign-specific outreach into the engagement pipeline and diligently update pipeline logs to track progress on relationship-building milestones.
• Coordinate, plan, and execute local promotional activities and community events to boost our physical footprint and foster client loyalty.
• Liaise with external vendors, contractors, and agency partners to ensure seamless event logistics and campaign rollouts.
• Manage local PR outreach, maintaining strong lines of communication with regional newspapers, prominent influencers, bloggers, and forums for collaboration and PR releases.
• Conduct detailed market research to uncover consumer requirements, habits, and emerging industry trends within the pet care sector.
• Perform ongoing research to continually identify new individuals, brand advocates, and collaborative partners.
• Assist in gathering and analyzing multi-channel marketing data, including campaign results, conversion rates, and web traffic, to help shape future marketing strategies.
• Report on, analyze, and draw actionable insights from social media metrics.
• Generate comprehensive monthly reports focused on key campaign objectives such as ROI, clicks, calls, and audience acquisition.
• Fulfill other duties as assigned by management.

Qualifications:

Ø Minimum 2 years of UAE experience as a Marketing Specialist or in a similar corporate marketing role, with proven expertise in developing and executing marketing strategies. Experience in retail, e-commerce, or the pet industry will be considered an added advantage.

Ø Strong public communication, presentation, and interpersonal skills, with a high capability to collaborate with marketing peers and other professionals to coordinate brand awareness.

Ø Proven knowledge and experience using Google Analytics to measure performance data for future campaigns and acquisition improvements.

Ø Capable of tracking, measuring, and reporting on key data points like ROI, click-through rates, and conversion metrics.

Ø Demonstrated expertise in outbound or inbound marketing activities, including content development and optimisation, digital advertising, and event planning.

Ø High attention to detail, highly organised, and a proven track record of managing team tasks effectively to meet deadlines.

Ø Minimum Bachelor's degree in Marketing, Advertising, Communications or a related discipline

Pay: AED8,000.00 - AED10,000.00 per month

Work Location: In person