Marketing Specialist (Bilingual)

We are looking for a high-energy Marketing Specialist to take ownership of the day-to-day ecosystem for our assigned brands. You won’t just be posting to social; you will be the architect of our digital footprint. This role requires a blend of creative storytelling and data-driven execution. You will act as the bridge between Operations and Creative, ensuring our Go-To-Market (GTM) strategies are executed flawlessly and resonate deeply within the local and regional markets.

Requirement: Native or professional-grade Arabic and English fluency is mandatory. You must be able to write, edit, and strategize in both languages with cultural nuance.

Specific Responsibilities

• Full-Funnel Social Strategy: Lead the end-to-end planning and execution of platform-specific strategies. You should understand the nuances between social media entertainment-first algorithm and Instagram’s aesthetic-driven feed.
• Content Transcreation & Curation: Script, brief, and schedule high-impact content. You must be able to adapt global brand voices into localized Arabic copy that sounds natural, not "translated."
• Performance Tracking & Optimization: Move beyond "likes." You will track Engagement Rates, Shareability, and Conversion metrics, providing weekly reports with actionable insights to pivot strategy in real-time.
• Cross-Functional Synergy: Collaborate with the Creative Lab to ensure visual assets (stills/reels) align with technical specs and brand DNA.
• Campaign Lifecycle Management: Support the rollout of 360-degree campaigns, from seasonal activations to large-scale events, ensuring all touchpoints (digital and physical outlet support) are cohesive.
• Influencer & Talent Relations: Identity, vet, and manage KOLs (Key Opinion Leaders) and influencers. You will handle the briefing process and ensure deliverables meet our ROI benchmarks.
• Market Intelligence: Conduct regular Social Listening and competitor benchmarking to keep our brands ahead of regional trends and consumer shifts.

What We’re Looking For

• The Tech Stack: Proficiency in scheduling tools (Later/Sprout Social), analytics (Meta Business Suite/GA4), and basic design literacy (Canva/Adobe Express).
• Cultural Fluency: A deep understanding of Khaleeji/Middle Eastern consumer behavior and the ability to leverage Arabic trends/slang appropriately.
• Agility: The ability to move at the speed of social media, jumping on "trending audio" or newsjacking opportunities before they go stale.

To apply, send your CV to hrd@alghalia.com

Job Type: Full-time

Application Question(s):

• Can you speak and write Arabic?
• How do you approach 'Social Listening' in Arabic? Give an example of how you would identify a trending regional topic or 'slang' and integrate it into a brand's voice without making the brand look 'cringe' or out of touch.
• A campaign you launched has a high Reach but a very low Click-Through Rate (CTR) and zero Conversions. Which metrics would you analyze first to identify the bottleneck, and what specific 'In the Know' tactics would you use to optimize the campaign mid-flight?