Marketing Specialist – Data Focus

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The Howard Company, Inc. is the nation’s leading branding signage and technology provider. As an employee-owned company, we have built our reputation by providing first-class customer service through our consultative process, a broad product line, and customization to fulfill our clients’ needs. Our primary goal is to connect our customers with their customers by providing customization, consultative selling and providing a broad range of products.

Why Work for US?

100% Employee-owned
Opportunities for advancement and promotions from within
Known as a leader in our field
Work-life balance
Work culture committed to upholding our core values
Generous benefit and compensation plans
Established and growing client base
Leadership team committed to the growth and success of the company and all team members

We’re looking for a Marketing Specialist who’s excited to turn data into action! In this role, you’ll support campaigns, analyze results, and help uncover insights that drive smarter marketing decisions. It’s a great opportunity for someone early in their career who loves mixing creativity with analytics and wants to grow their skills while making an impact on our brand’s success.

Key Responsibilities:

Data Analysis & Reporting: Collect, analyze, and interpret data from multiple channels (social media, email, website, and CRM) to measure campaign performance and identify actionable insights for continuous improvement.
HubSpot Page Development: Build and maintain landing pages and website modules using HubSpot CMS. Leverage fundamental HTML, CSS, and JavaScript knowledge to customize layouts, update content, and ensure a cohesive, on-brand user experience.
AI Engine Optimization (AEO): Implement AEO strategies—including prompt engineering and structured content techniques—to increase visibility in AI-driven search and discovery platforms.
CRM Data Health & Management: Oversee CRM data integrity by auditing, cleansing, and standardizing information to enhance segmentation, lead quality, and overall data reliability.
Campaign Management: Support the planning, execution, and optimization of data-driven marketing campaigns across various channels, ensuring alignment with organizational goals.
Customer Journey Analytics: Evaluate CRM and behavioral data to uncover trends, refine audience segmentation, and improve engagement throughout the customer lifecycle.
Content Performance Monitoring: Track, evaluate, and report on content effectiveness across digital platforms (blogs, social, email) and recommend improvements based on performance metrics.
Cross-Functional Collaboration: Partner with sales, product, and design teams to align marketing initiatives with broader business objectives and ensure consistent messaging.
Compliance & Accountability: Uphold company policies and perform additional marketing and data-related duties as needed.

Requirements

Bachelor’s degree in Marketing, Business, Data Science, or a related field.
1-3 years’ experience in a marketing role, including internships, focusing on data analysis.
Strong understanding of digital marketing channels (SEO, PPC, social media, email marketing) and tools such as Google Analytics, HubSpot, or similar CRM.
Experience with data analysis tools (e.g., Excel, SQL, Google Analytics, or similar).
Excellent analytical skills and the ability to translate data into actionable insights.
Strong organizational and project management skills.
Excellent communication skills, both written and verbal.
Ability to work independently and in a team-oriented environment.

Preferred Skills

Familiarity with A/B testing and marketing automation tools.
Experience with visualization tools (e.g., Tableau, Power BI) is a plus.
Knowledge of basic coding (e.g., SQL, Python) for deeper data analysis is a bonus.

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