Marketing Specialist (Hybrid / In-Office) part time

Job Title: Part-Time Marketing Specialist (Hybrid / In-Office)

Location: Laredo, TX / Remote Option
Schedule: Up to 20 hours per week, Monday–Friday
Work Arrangement: Hybrid – 2 days in office, 3 days remote (or optionally 5 days in office)

About Us

We are a healthcare clinic committed to delivering high quality patient care and building strong community relationships. We’re seeking a part-time Marketing Specialist to help grow our visibility, engage patients, and support patient acquisition and retention efforts.

Key Responsibilities

• Develop, execute, and monitor marketing campaigns (digital, print, social media, email) tailored to healthcare audiences
• Manage content creation: blog posts, newsletters, social media, patient education materials
• Analyze campaign metrics, website analytics, and social media metrics to optimize performance
• Coordinate with external partners (designers, printers, vendors)
• Assist in community outreach and event planning
• Maintain brand consistency across all materials
• Support ad buys, SEO, PPC, or local online advertising
• Other marketing tasks as needed to support clinic growth

Desired Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (preferred)
• Minimum 2+ years of experience in marketing (strong preference for experience in healthcare, medical, or wellness sectors)
• Proficiency in marketing tools and platforms (e.g. MailChimp or other email tools, social media management, Google Analytics, basic SEO)
• Strong writing and editing skills
• Ability to work independently and as part of a team
• Good organizational skills, attention to detail, and ability to juggle multiple tasks
• Comfortable working remotely and on-site as needed

Work Arrangement & Hours

• Up to 20 hours per week
• Hybrid schedule: 2 days per week in the office, 3 days remote
• Alternatively, candidate may opt for 5 days in the office
• Core workdays: Monday through Friday (flexible in daily scheduling)

What We Offer

• Competitive hourly wage
• Flexible schedule
• Opportunity to gain experience in healthcare marketing
• Supportive work environment
• Professional development opportunities

Job Type: Part-time

Pay: $14.00 - $20.00 per hour

Expected hours: 20 per week

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Laredo, TX 78041