Marketing Specialist - Overland Expo

We’re looking for a driven and detail-oriented professional to oversee key aspects of our event and marketing initiatives in the consumer space. This role includes maintaining website content and event apps, conducting surveys for event analytics and stats, handling media and PR efforts, and ensuring all advertising, informational, and sales materials are impactful and on-brand.

Responsibilities:

Sales Marketing

• Develop sales packages and proposals for clients (digital/branded content + live events)
• Manage marketing program working directly with editorial team to drive affiliate revenue
• Supports sales staff by providing sales data, market trends, forecasts, account analyses, and new product information.
• Support the sales team with project management as needed

Consumer Marketing

• Develop lists of organizations for grassroots marketing opportunities and manage outreach to arrange partnerships
• Work with event teams to gather event recap statistics and post to websites post-event
• Support the marketing team with project management as needed

General Marketing Support

• Conduct surveys including post-event to gather data and event stats for sales and marketing talking points
• Make weekly websites updates in WordPress as needed (exhibitor lists, sponsor logo updates, general content updates, etc)
• Manage and distribute promotional tickets and elements to media partners
• Deploy media rooms to all applicable media outlets
• Create marketing talking points for all events
• Create traffic instructions for all media buys
• Create and work with design team for all graphic needs including support for email, social, website, ads, and other assets for both print and digital needs

Education and Experience Requirements:

• Work experience in digital marketing and/or the outdoor or overland industry
• Working knowledge of branded content strategies, ad serving tools, SEO/SEM campaigns, marketing database, email, social media and/or display advertising campaigns
• Working knowledge of Microsoft Office Suite.
• Strong time management, multitasking and organizational skills with a solid attention to detail.
• Team player who accepts responsibility for their projects, is process-oriented with analytical, problem-solving abilities
• Excellent written and verbal communication skills

ABOUT EMERALD

Emerald’s talented and experienced teams grow our customers’ businesses 365 days a year with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through our seamlessly integrated in-person and digital platforms and channels. For more information, please visit http://www.emeraldx.com.

At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don’t contain experience inflation, and most don’t require college degrees. Instead, they’re crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams.

COMPENSATION & BENEFITS

Target Compensation: $65,000-70,000

Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law.

We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools such as weekly guided meditation programs.

If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX. com.