Marketing Strategist

The Marketing Strategist at Heritage Industries is responsible for planning, implementing, and optimizing strategic marketing plans. As the subject matter expert for Heritage marketing, this position drives customer acquisition and reactivation and the achievement of growth targets. The role partners with key stakeholders to create annual marketing plans and execute the supporting tactics. Various marketing and sales tools are employed to generate leads and effectively promote, educate, and engage audiences. The role works closely with graphic designers, copywriters, web developers, event planners, and data analysts.

Duties and Responsibilities

• Work in partnership with business units to develop strategic marketing plans and supporting tactics. Have daily interactions and conduct monthly meetings with industry verticals to provide updates concerning the execution of the tactics and the progress toward the realization of the plans
• Develop and foster strong working relationships with Heritage management and the sales force. Go on monthly ride-alongs with sales staff
• Build solid rapport with Manufacturer reps and stay abreast of available tools, resources, and programs
• Attend workshops and virtual and hands-on training courses to gain expertise in the products and services of this role market.
• Accountable for the achievement of performance metrics such as Customer Activation % vs Previous Year, Marketing Attribution % of units sold based on marketing-generated leads
• Monitor KPIs to assess marketing strategy effectiveness and optimize efforts accordingly. Share insights and marketing performance outcomes with operations, working in close collaboration with the Marketing Data Analyst.
• Plan, develop, and execute campaigns across all channels: web, social, email, direct mail, print publications, brochures, flyers, radio, video, inside and field sales teams etc.
• Design specials, promotions, financing offers, and product packages that incorporate the voice of the customer and the voice of the sales force
• Coordinate the production materials leveraging outside marketing teams, outside vendors, and manufacturer materials (content specialist, graphic designers, marketing agencies, content video production companies, etc.)
• Equip the sales team with marketing materials and sales collateral
• Internally share current offers and campaigns, plus activities and successes with operational areas and customer-facing personnel using SharePoint
• Performs all other duties as assigned.

Qualifications

• Bachelor’s degree in marketing, Communications, or related field preferred, or an equivalent combination of education and 3 to 5 years of marketing/advertising experience
• Background in or knowledge of the construction, mining, and highway transportation industries, or a deep desire and motivation to learn about them, is required
• Firm understanding of B2B marketing functions for a upfitting dealer, including marketing strategies and tactics. Experience in product marketing and positioning is a plus.
• Experience working with graphic designers, videographers, digital agencies, media outlets, and vendors
• Familiarity with Adobe Programs, including InDesign, WordPress, and Photoshop
• Savvy with Microsoft Office 365 products: Word, PowerPoint, Excel, Outlook, and SharePoint
• High level of vision, creativity, and ingenuity with an unwavering commitment to working safely

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c).