Marketing Technology Specialist - Digital Learning at UT - UTK

The Marketing Technology (MarTech) Specialist supports marketing and enrollment objectives by managing and optimizing marketing technologies, data integrations, and analytics. This role works closely with the MarTech Director and cross-functional teams to enhance performance, ensure accurate tracking, and drive operational efficiency. The ideal candidate is proactive, analytical, and collaborative, with a strong focus on results and detail.

Marketing Technology Stack Management

• Manage day-to-day operations of the MarTech stack and oversee project execution.
• Serve as subject matter expert for platform research, configuration, and integration.
• Implement, maintain, and optimize tools such as Salesforce Data Cloud, Salesforce Marketing Cloud, and Google Analytics.
• Ensure seamless data flow and accurate tracking across systems, including GTM.
• Collaborate with Marketing to align technology solutions with organizational goals.

Marketing Automation & Data Analytics

• Develop and refine automation workflows, lead scoring, and audience segmentation.
• Analyze data to identify trends, surface insights, and recommend optimizations.
• Manage Google tools (GTM, GA4, Looker) to ensure consistent tagging and measurement.
• Establish and maintain standards for MarTech processes across Digital Learning.

Collaboration & Strategy Support

• Partner with marketing teams to enhance prospective student experiences through technology.
• Collaborate with analytics and technology teams to translate data into actionable strategies.
• Evaluate emerging tools and recommend improvements to the MarTech stack.
• Train colleagues on best practices and support technology adoption.
• Identify and resolve technical challenges proactively.

Required Qualifications

• Education: Bachelor’s degree in Marketing, Business, Information Systems, or related field.
• Experience: Five (5) or more years of experience in in marketing technology or digital marketing roles
• Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment visa status.

Preferred Qualifications

• Experience:
  • Progressively responsible in marketing technology or similar work in higher education

Work Location

• Knoxville, TN.
• This position does have the potential for a hybrid working capacity, though candidates would need to be local to Knoxville

Compensation and Benefits

• UT market range: MR 14

Application Instructions

• For full consideration, applicants must attach a letter of interest, resume, and the name, address, email, and phone number of three professional references, in addition to completing the applicant file to the Human Resources online application system, DASH. This position does have the potential for a hybrid working capacity.
Screening of applicants will begin immediately and continue until the position has been filled. DL_UT

About The College/Department/Division

Digital Learning at UT, is a unit charged with advancing UT’s commitment to discovery, creativity, learning, and engagement, specifically for online learners. Using advanced and innovative technologies, Digital Learning at UT will provide scalable solutions that enhance the online learning experience and reduce barriers to student access and success, providing a tremendous impact to online learners across the state and the nation. At Digital Learning, we want to be bold and impactful, transforming the future of online education through innovative thinking and collaborative problem-solving. Join our dynamic and inclusive Digital Learning team where we take pride in teamwork, excellence, and a shared commitment to shaping the future through education and innovation.