Marketing/Social Media Specialist

The Marketing / Social Media Specialist at Gerlock Homes is responsible for managing and executing the company’s marketing strategy across digital and traditional platforms, with a focus on social media, content creation, and brand awareness. This role is critical in promoting property listings, attracting potential buyers, supporting agents, and enhancing the overall visibility of the company in a competitive real estate market.

As a boutique real estate firm based in Denver, Colorado, Gerlock Homes emphasizes personal client relationships, innovative property marketing, and high-quality service. The Marketing / Social Media Specialist is tasked with implementing strategies that reflect these values, ensuring that every property and agent is showcased effectively to the target audience.

This role requires creativity, technical skills, and a deep understanding of real estate marketing trends. The ideal candidate is a highly organized professional capable of managing multiple campaigns, producing engaging content, and analyzing marketing performance metrics to optimize results.

Key Responsibilities1. Social Media Management

The Marketing / Social Media Specialist is responsible for the day-to-day management of the company’s social media presence across platforms such as Instagram, Facebook, TikTok, LinkedIn, and Twitter.

Responsibilities include:

• Creating, scheduling, and publishing engaging content across all platforms.
• Designing visually appealing posts, videos, and graphics tailored for each social media channel.
• Monitoring trends and identifying opportunities to increase engagement and followers.
• Responding to comments, messages, and inquiries in a professional manner.
• Collaborating with agents to promote listings, open houses, and events.
• Ensuring social media content aligns with the brand voice and messaging.

Effective social media management enhances brand recognition and supports sales objectives by attracting potential buyers and building community engagement.

2. Content Creation and Marketing Campaigns

The specialist develops compelling marketing content that communicates the unique value of Gerlock Homes’ listings and services.

Tasks include:

• Writing copy for social media, newsletters, property listings, blogs, and press releases.
• Producing high-quality photos, videos, and virtual tours of properties.
• Developing digital marketing campaigns for new listings, seasonal promotions, and special events.
• Collaborating with photographers, videographers, and designers to ensure content quality.
• Maintaining a content calendar and ensuring consistent publication schedules.

Strong content creation attracts qualified leads, improves customer engagement, and supports the company’s sales pipeline.

3. Digital Advertising and Lead Generation

The Marketing / Social Media Specialist manages paid advertising campaigns to reach a wider audience and generate leads.

Responsibilities include:

• Running targeted social media advertising campaigns (Facebook Ads, Instagram Ads, Google Ads).
• Monitoring ad performance and optimizing campaigns based on analytics.
• Managing budgets for digital advertising initiatives.
• Setting up lead capture systems such as landing pages and sign-up forms.
• Collaborating with agents to convert leads into clients.

Digital marketing campaigns are a core driver of lead generation in a competitive real estate market, helping the company connect with buyers and sellers.

4. Website and SEO Management

Maintaining a strong online presence is crucial for real estate marketing. The specialist ensures the company website is up-to-date and optimized for search engines.

Key duties include:

• Updating property listings, blogs, and announcements on the website.
• Implementing SEO strategies to improve organic search visibility.
• Monitoring website analytics to identify opportunities for improvement.
• Ensuring user experience is optimized for prospective buyers and clients.
• Coordinating with web developers or IT staff for technical support when needed.

Effective website management ensures that prospective buyers find Gerlock Homes online and have a positive browsing experience.

5. Analytics and Reporting

The specialist is responsible for tracking and analyzing marketing performance to support data-driven decisions.

Responsibilities include:

• Monitoring engagement metrics across social media channels.
• Analyzing website traffic and user behavior.
• Preparing regular performance reports for management.
• Making recommendations for campaign improvements based on insights.
• Using analytics tools to measure ROI of marketing initiatives.

This analysis helps the company identify which marketing strategies are most effective in reaching clients and generating sales.

6. Event Marketing and Community Engagement

Gerlock Homes often participates in property showings, open houses, and community events. The Marketing / Social Media Specialist supports these initiatives.

Duties include:

• Planning and promoting events online and offline.
• Creating marketing collateral for open houses and property tours.
• Engaging with the local community and professional networks.
• Coordinating with agents and vendors to ensure smooth event execution.

Community engagement strengthens the brand’s presence and fosters relationships with potential clients.

7. Collaboration with Real Estate Agents and Internal Teams

The Marketing / Social Media Specialist works closely with agents, administrative staff, and management to align marketing strategies with sales objectives.

Responsibilities include:

• Meeting with agents to understand property features and marketing needs.
• Supporting agents with marketing materials for listings.
• Collaborating with the finance or administrative team on campaign budgets.
• Participating in strategy meetings to discuss marketing goals and opportunities.

Effective collaboration ensures consistent messaging and maximizes the impact of marketing efforts.

Required Qualifications

Education:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

Experience:

• 2–4 years of professional experience in marketing, preferably in real estate, property management, or related industries.
• Proven experience managing social media accounts for brands or companies.
• Experience with content creation, digital advertising, and marketing analytics.

Technical Skills:

• Proficiency in social media platforms and scheduling tools (Hootsuite, Buffer, Meta Business Suite).
• Knowledge of graphic design tools such as Canva, Adobe Photoshop, or Illustrator.
• Experience with video editing software is a plus.
• Familiarity with website management platforms (WordPress, Squarespace) and SEO best practices.
• Basic knowledge of Google Analytics and social media analytics tools.

Required Skills

• Creative thinking and visual storytelling ability
• Strong writing and communication skills
• Organizational and project management skills
• Attention to detail and consistency in brand voice
• Ability to analyze data and make informed decisions
• Time management and the ability to handle multiple campaigns simultaneously
• Team collaboration and interpersonal skills

These skills enable the Marketing / Social Media Specialist to drive campaigns that are visually compelling, strategically targeted, and results-oriented.

Work Environment

The role may be based remotely, in a hybrid format, or at the Gerlock Homes office in Denver, Colorado. The position involves collaboration with agents, administrative staff, and external vendors. It may also include attending property events, photo/video shoots, and community engagement activities.

The position requires proficiency in digital tools, the ability to work independently, and excellent time management skills.

Career Growth Opportunities

A Marketing / Social Media Specialist at Gerlock Homes can advance into higher-level marketing roles within the real estate industry, including:

• Senior Marketing Specialist
• Digital Marketing Manager
• Marketing Director
• Brand Manager
• Real Estate Marketing Consultant

These roles involve strategic oversight, team leadership, and direct influence on the company’s marketing strategy and brand positioning.

Pay: $25.54 - $30.76 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Parental leave
• Retirement plan
• Vision insurance

Work Location: Remote