MarTech Engineer (Marketing Data & Technology Manager) - Dallas, TX

Better is the first AI-native mortgage and home equity finance company, revolutionizing one of the largest financial markets in the world. We make home finance radically more transparent; using AI and proprietary technology to eliminate friction from the mortgage process through our industry-leading AI platform, Tinman, and the first voice-based AI mortgage assistant, Betsy. Our mission is simple: make homeownership cheaper, faster and more accessible by transforming how people buy and finance homes.

The facts that speak for themselves:

• We’ve funded over $110 billion in loans (more than any other fintech in the US!)

• Raised over $1.2 billion in equity capital to modernize the $15 trillion mortgage industry

• Better’s propriety AI platform makes us an award-winning lender:

  • Fintech Breakthrough Award 2025: Best Lending Innovation

  • Yahoo! Finance (Jan 2025): Best Mortgage Lender for First-Time Homebuyers – Best for quick approval

  • Yahoo! Finance (2025): Best Online Mortgage Lender

  • Money Magazine (2025): Best for fast closing

  • Forbes (2023): Best Online Mortgage Lender

We’re building the future of home finance - and we’re looking for smart, driven, ambitious innovators who are ready to tackle the most impactful work of their careers.

A Better Opportunity

This role requires a strategic perspective on marketing performance, ideally grounded in experience with digital media buying and hands-on ownership of modern marketing data systems. The ideal candidate enjoys connecting complex systems, understanding data end to end, and applying those insights to drive measurable marketing outcomes.

You’ll bring strong technical proficiency and a commitment to data integrity, ensuring tracking and attribution infrastructure is accurate, scalable, and compliant with privacy regulations. This role is well suited for someone transitioning from a traditional engineering background into MarTech, with a genuine interest in using technical skills to fuel marketing performance.

Responsibilities

Own & Optimize Conversion Tracking To Maximize and Maintain Uptime

• Maintain and enhance end-to-end analytics for all Key Business Outcomes (Purchase, Refinance, HELOC, etc.) used by executives and marketing team

• Audit, diagnose, and resolve tracking discrepancies, data loss, or integration issues across the entire data infrastructure pipeline

• Ensure attribution signals are consistent and synchronized across all platforms (Meta, Google, CRM, GA4, and reporting) helping to eliminate data duplication

• Actively manage Google Tag Manager and all marketing pixels, events, and data-share on the system's back-end using both server-side and client-side methods

• Work with our marketing agency to improve or enable their efforts through understanding their needs and recommendations

Govern and Evolve Marketing Data Infrastructure

• Own the event tracking logic to maintain and improve upon our standardized taxonomy that supports unified reporting and downstream activation

• Conduct monthly audits to identify dropped events, broken integrations, missing event parameters, and redundancies

• Oversee Meta, Google, LinkedIn pixels/tags for accuracy and integrity, and maintain GTM/GA4 governance and naming conventions

• Ensure we stay compliant with all privacy, financial, and otherwise relevant industry related ad tracking requirements

Plan, Implement, and Standardize Marketing Technology Integrations

• Manage basic coding and review around key marketing integrations

• Create marketing-friendly visualizations conveying integration functionality

• Self-analyze work and take opportunities to improve without guidance

• Sit with engineering team to help manage prioritization on marketing’s behalf

• Learn RudderStack, Iterable, our custom built CRM, and work to increase functionality

• Monitor and optimize data pipelines: Website RudderStack Iterable CRM GA4

Troubleshooting & Engineering Support

• Investigate and resolve live tracking or integration issues, maintaining root-cause and resolution logs

• Serve as a first-line technical resource, capable of handling basic Computer Science (CS) troubleshooting and implementing internal changes when necessary

• Work collaboratively with the Engineering team, supporting active campaign measurement reliability

• Ensure that uptime is not compromised being quick to fix issues when conversion tracking stops working or data issues arise

Qualifications

• Bachelor's degree in computer science, Engineering, or a related field

• 6+ years of professional experience in Digital Marketing, Technology, or Engineering (Fintech/Mortgage background is a plus)

• Data and Infrastructure Expertise: Proven experience in diagnosing and optimizing complex conversion tracking and data flow between multiple MarTech systems (e.g., GA4, CRM, Ad Platforms).

• Strong capacity for back-end implementation and troubleshooting of tracking pixels, tags, and data events.

• Familiarity with basic Computer Science (CS) concepts or development and knowledge of code (e.g., JavaScript related to tagging).

• Proven experience in diagnosing and optimizing complex data flow between multiple MarTech systems

• Experience with Google Tag Manager, Pixels, Ads Tracking, Javascript / typescript, React

• Experience with Iterable, Looker, BigQuery, or SQL

• Knowledge of GDPR/CCPA and data governance preferred

• Exposure to attribution modeling preferred

Company Benefits

We’re proud to support our employees and their families with a benefits package designed to care for their health, well-being, and everyday life. All full-time and benefit-eligible part-time employees can enjoy the following benefits:

• 
  Day One Coverage – Your benefits begin on your first day, so you’re supported from the start
• Nationwide Medical, Dental & Vision Coverage – Comprehensive plans that travel with you, wherever you are
• Mental Health Support When You Need It – Immediate access to virtual therapy with licensed providers for you and your eligible dependents (ages 6+), with your first few visits covered at no cost!
• Health Savings Account (HSA) – Includes an employer contribution to help you plan for healthcare expenses
• Employer-Funded Dependent Care FSA – Support for childcare and/or dependent care costs
• Disability & Life Insurance – Provided at no additional cost to give you added peace of mind
• Flexible PTO – Time off when you need it, so you can recharge and focus on what matters most
• Extra Perks & Discounts – Including pet insurance, savings programs, and more to support life beyond work

The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, and may vary from the range provided.

Disclaimer

Better Home & Finance Holding Company is an equal opportunity employer committed to fostering an inclusive and diverse environment for our employees. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status, or any other reason protected by law.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. Better will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

Compensation Range: $135K - $150K