Martech - Martech Product Owner - Digital Brand Experience

TITLE: MARTECH PRODUCT OWNER - DIGITAL BRAND EXPERIENCE
STATUS: EXEMPT
REPORT TO: VP, MARKETING TECHNOLOGY
DEPARTMENT: MARTECH
JOB CODE: 11947
PAY RANGE: $135,300.00 - $150,000.00 ANNUALLY

GENERAL DESCRIPTION:
The Digital Brand Experience Product Owner is responsible for shaping and delivering seamless, digital brand experiences that elevate the Golden 1 brand and deepen member engagement. This role leads strategic initiatives that enhance the end-to-end digital journey from acquisition to loyalty by integrating third-party platforms, optimizing user interactions, increasing utilization, and aligning digital touchpoints with brand identity. The Product Owner collaborates across teams to define digital brand experience roadmaps, manage platform capabilities, and ensure that digital channels reflect the organization’s values, voice, and strategic goals.

TASKS, DUTIES, FUNCTIONS:
1. Define and execute a vision for digital brand experiences across member engagement platforms, ensuring consistency, relevance, and personalization.
2. Evaluate, implement, and optimize external tools and services to provide a cohesive brand experience and enhance member interactions.
3. Ensure all digital experiences reflect the organization’s brand standards, tone, and values while supporting strategic marketing goals.
4. Oversee communication cadence and preferences across platforms.
5. Collaborate with key stakeholders across Golden 1 to develop and implement added-value brand experiences for members.
6. Use data to develop a deep understanding of member needs and wants to inform product design and development decisions to fill experience gaps and optimize marketing opportunities.
7. Monitor and drive platform usage, identify pain points, and lead continuous improvement.
8. Develop and maintain roadmaps for digital brand initiatives, prioritizing features and enhancements that deliver measurable impact.
9. Collaborate with stakeholders to evaluate new technical and experience platforms, making recommendations for adoption or upgrades.
10. Considers the entire brand experience from acquisition to loyalty to provide a positive, seamless experience and provide input on platform vision, audience segments, goal setting, execution, and platform roll-out strategies.
11. Experience in an agile product management environment including agile ceremonies and work items.
12. Maintains a thorough understanding of state and federal laws and regulations related to credit union compliance including bank secrecy and anti-money laundering laws.
13. Performs other duties as needed by management.

PHYSICAL SKILLS, ABILITIES, AND EXERTION UTILIZED IN THE PERFORMANCE OF THESE TASK:
1. Effective oral and written communication skills are required to varying levels of analytical daily tasks.
2. Must possess sufficient manual dexterity to skillfully operate standard office equipment such as a personal computer, VOIP telephone, printers, scanners, etc.

ORGANIZATIONAL CONTACTS & RELATIONSHIPS:
1. INTERNAL: All levels of staff.
2. EXTERNAL: Vendors, management, other financial institutions, and other contact centers.

QUALIFICATIONS:
1. EDUCATION: Bachelor’s degree in Business Administration, Marketing, Technology or related field preferred.
2. EXPERIENCE: 7+ years in digital brand experience, digital marketing, or product ownership with hands-on experience managing third-party platforms and strategic initiatives.

3. KNOWLEDGE/SKILLS:

• Product owner certification preferred.
• Strong technical marketing infrastructure implementation skills and deep martech experience.
• Understanding of integrations and data architecture in marketing technology ecosystem.
• Comfort with technical jargon and the ability to collaborate effectively with developers and engineers.
• Experience with Agile methodologies and the product development lifecycle.
• Ability to create and maintain product roadmaps, write clear user stories, and prioritize features.
• Strong understanding of digital marketing strategies, customer lifecycle, customer segmentation, and marketing funnels.
• Familiarity with SEO, email marketing, content management, social media marketing, and analytics tools.
• Leadership skills to manage and work with cross-functional business partners and team.
• Excellent written/verbal communication skills are essential, as this position will have exposure to various management levels across the organization. Ability to adapt to an environment that is in a growth mode and pivot as needed to meet goals and as priorities shift.
• Seasoned well-trained professional with strong interpersonal skills, and outstanding analytical and research skills, as well as a passion for emerging digital technologies.
• Strategic thinker with the ability to inspire confidence from, and to collaborate closely with technology leaders and internal stakeholders.

PHYSICAL REQUIREMENTS:
1. Prolonged sitting throughout the workday with occasional mobility required.
2. Corrected vision within the normal range.
3. Hearing within normal range. A device to enhance hearing will be provided if needed.
4. Occasional movements throughout the department daily to interact with staff, accomplish tasks, etc.
5. Occasionally required to change work hours or work long hours including working on weekends to accomplish tasks

LICENSES / CERTIFICATIONS:
THIS JOB DESCRIPTION PROVIDES AN OVERVIEW OF THE GENERAL SCOPE AND LEVEL OF WORK EXPECTED TO BE PERFORMED, BUT IT IS NOT AN EXHAUSTIVE LIST OF ALL DUTIES OR RESPONSIBILITIES ASSOCIATED WITH THE POSITION. THE CREDIT UNION RESERVES THE RIGHT TO MODIFY, ADD, OR REMOVE DUTIES AS NEEDED WITHOUT ADVANCE NOTICE. EMPLOYEES MAY BE REQUIRED TO PERFORM ADDITIONAL TASKS AND DUTIES AS DIRECTED BY THEIR SUPERVISOR, PROVIDED SUCH TASKS ARE WITHIN THE EMPLOYEE’S KNOWLEDGE, SKILLS, AND ABILITIES, OR CAN BE PERFORMED WITH REASONABLE TRAINING. NOTHING IN THIS JOB DESCRIPTION ALTERS THE AT-WILL EMPLOYMENT RELATIONSHIP OR LIMITS THE CREDIT UNION’S RIGHT TO ASSIGN OR REASSIGN DUTIES AND RESPONSIBILITIES TO THIS POSITION AT ANY TIME.

REV. 10/30/2025