Matomo Analytics Platform Specialist

[NO AGENCIES OR BUSINESS OWNERS PLEASE]

About Intrepy: When you join Intrepy, you become a member of a core team of experts in healthcare digital marketing. We are a mission-driven agency focused on helping medical practices grow through innovative strategies, cutting-edge digital campaigns, and a deep understanding of the healthcare space.

Project Overview

We are seeking an experienced Matomo Analytics expert to support the setup and long-term configuration of our newly launched Matomo instance. The ideal candidate will have deep expertise in analytics architecture, privacy-compliant tagging, and premium plugin integration. You’ll work collaboratively with our internal team and external agency partners to build a robust tracking infrastructure tailored to UTM attribution, SEO, paid media, and privacy-sensitive data handling.

Scope of Work

• Initial Setup
• Configure core Matomo analytics features
• Set up Matomo Tag Manager for tracking pixels and tags
• Integrate and configure the Matomo Premium Bundle, including:

- SEO Web Vitals

- Search Engine Keywords Performance

- Google Search Console integration

- Conversion Attribution Modeling

- Agency Analytics Integration

- Meta Ads Tracking Integration

• UTM and Ads Platform Integration
• Establish UTM parameter templates and tagging best practices for:

- Google Ads

- Meta (Facebook/Instagram) Ads

• Ensure GCLID integration for Google Ads optimization
• Privacy Controls and Compliance
• Implement data filtering and scrubbing techniques to prevent PHI (Protected Health Information) from being passed to third-party platforms
• Remove or anonymize IP addresses, ZIP codes, and other sensitive identifiers
• Maintain campaign optimization capabilities while respecting data privacy
• Ongoing Collaboration and Maintenance
• Provide knowledge transfer to our in-house team
• Collaborate with our external agency
• Deliver clear documentation and project milestones
• Offer ongoing support as needed

Required Skills & Qualifications

• Proven expertise in Matomo Analytics (including Tag Manager and Premium Plugins)
• Strong understanding of digital privacy regulations (HIPAA, GDPR preferred)
• Deep knowledge of Google Ads and Meta Ads tracking systems
• Proficiency in UTM tracking setup and campaign attribution
• Experience working with agency analytics platforms
• Ability to configure Matomo for both technical and strategic marketing goals
• Excellent communication skills (English, both verbal and written)
• Experience using Zoom and collaborative tools

Deliverables

• Fully configured Matomo instance with all required plugins
• Working integrations with SEO and Ads platforms
• UTM framework documentation
• Privacy filter configurations
• Video walk-throughs and handoff materials
• Maintenance roadmap (if applicable)

To Apply Please submit:

• A brief summary of your relevant Matomo experience
• Examples of similar Matomo projects you've completed
• Your proposed timeline and budget

Job Types: Part-time, Contract

Pay: From $15.00 per hour

Benefits:

• Flexible schedule

Work Location: Remote