Media Bayer

Job Title: Media Buyer

Job Summary:
We are seeking a results-driven Media Buyer to plan, execute, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate will be responsible for managing budgets, analyzing performance data, and maximizing ROI through strategic media placements.

Key Responsibilities:

• Plan, launch, and manage paid media campaigns on platforms such as Facebook, Instagram, Google Ads, and TikTok.
• Monitor campaign performance and optimize based on KPIs (CTR, CPC, CPA, ROAS).
• Conduct A/B testing on ad creatives, audiences, and placements.
• Allocate and manage advertising budgets effectively.
• Analyze data and generate performance reports with actionable insights.
• Stay up to date with industry trends, platform updates, and competitor activities.
• Collaborate with the creative and marketing teams to improve ad performance.

Requirements:

• Proven experience as a Media Buyer or in a similar digital marketing role.
• Strong knowledge of advertising platforms (Meta Ads, Google Ads, TikTok Ads).
• Analytical mindset with experience using tools like Google Analytics.
• Ability to manage multiple campaigns and budgets simultaneously.
• Strong communication and reporting skills.

Preferred Qualifications:

• Experience in e-commerce or lead generation campaigns.
• Familiarity with tracking tools (Pixel, GTM).
• Basic understanding of funnel building and customer journey.

Key Skills:

• Data Analysis
• Budget Management
• Strategic Thinking
• Optimization & Testing
• Communication Skills

Job Types: Full-time, Contract, Permanent, Internship
Contract length: 12 months

Work Location: In person