Media Buyer

ABOUT US:

Aldrich is a global consulting and event organizing firm that assists international and private clients in the planning, development, design, construction, operation, and maintenance of critical infrastructure in the oil and energy industry. We are a dynamic and innovative firm that values diversity in our workforce and welcomes both new talent and experienced professionals. We provide services for all modes of oil exploration and gas companies, adapting our skills and resources to deliver engaging conferences and events. Our event organizing division hosts high-profile events such as MECOC EXPO, MEICA EXPO and AIMCS EXPO supported by leading national and international oil companies, industry service providers, and key government bodies.

Key Responsibilities

• Develop, present, and execute comprehensive paid media strategies across platforms like Google Ads, Meta, LinkedIn, TikTok, alongside with maintaining a good relationship with media partners.
• Develop, manage, and monitor paid media budgets, ensuring all campaigns are launched on time and within financial limits, managing pacing and expenditure.
• Knowledge of SEO principles and how they complement paid media efforts.
• Analyze target audiences and media consumption habits to recommend the most effective channels.
• Cultivate and maintain strong, collaborative relationships with media partners and vendors to gain access to exclusive inventory and value-added opportunities.
• Monitor campaign performance in real-time, focusing on key metrics (ROI, CPA, CTR), and implement tactical adjustments to improve results.
• Conduct rigorous A/B tests on ad creatives, landing pages, and audience segments to continuously improve campaign performance.
• Generate detailed performance reports and dashboards for the management and the team, providing actionable insights and recommendations for improvement strategy
• Implement real-time adjustments to campaign settings (e.g., bids, audience segments, budget allocation) to improve efficiency and performance against defined KPIs.
• Stay up-to-date on the industry trends, emerging media platforms, new ad technologies, and competitor activities.

Skills & Qualifications

• Experience with web analytics tools (Google Analytics) and tracking methodologies (UTM, Conversion API).
• 3+ years of direct experience in media buying.
• Relevant certifications (e.g., Google Ads, Google Analytics, Meta Blueprint).
• Ability to work under pressure and capable of managing multiple projects with tight deadlines.
• Strong Communication and Presentation Skills for reporting results to the management.
• Strong Analytical Mindset and comfort working with large data sets.

Job Type: Full-time

Pay: AED4,500.00 per month

Application Question(s):

• what's your Nationality?
• what's your visa status?