Media Buyer

Paid Ads Specialist

Location : Nexus 92 Near LDA Plaza Johar Town, Lahore

Type : Full-Time | In Office

About Us

We work with performance-focused brands and clients where marketing performance directly impacts revenue.

Our growth strategy depends on profitable customer acquisition, clean attribution, and scalable paid advertising systems. We’re building an in-house growth team and are looking for someone who can fully own paid acquisition across multiple platforms.

If you enjoy scaling campaigns, optimizing funnels, and turning ad spend into measurable revenue, this role is for you.

Job Overview

We are hiring a Paid Ads Specialist to plan, launch, and scale paid advertising campaigns across ecommerce and SaaS brands.

You will be responsible for driving profitable growth through Meta Ads, Google Ads, and other paid channels while maintaining strong ROAS and CPA targets.

This is a hands-on execution role. You will manage everything from strategy and setup to optimization and reporting.

Key Responsibilities

• Plan, launch, and manage Meta Ads and Google Ads campaigns
• Scale ecommerce and SaaS acquisition funnels profitably
• Structure campaigns for testing (creatives, audiences, offers, funnels)
• Optimize for ROAS, CPA, CPL, and revenue targets
• Conduct A/B testing for creatives, landing pages, and funnels
• Manage budgets and allocate spend efficiently
• Set up proper conversion tracking with GA4, GTM, and pixels
• Monitor attribution and troubleshoot tracking issues with analytics team
• Build weekly and monthly performance reports
• Continuously improve performance through testing and iteration
• Work closely with design, content, and tracking teams

Must-Have Skills (Required)

• Strong hands-on experience with Meta Ads (Facebook/Instagram)
• Strong experience with Google Ads (Search, Display, YouTube)
• Experience running paid ads for ecommerce brands
• Experience running paid ads for SaaS or lead generation funnels
• Understanding of funnels, landing pages, and CRO
• Solid knowledge of attribution and tracking basics
• Ability to analyze performance data and make decisions
• Budget management and scaling experience

Qualifications

• 2–4 years hands-on experience managing paid ads
• Proven results with ecommerce or SaaS growth campaigns
• Strong analytical and problem-solving skills
• Comfortable working with numbers and performance metrics
• Ability to work independently without supervision
• Good written and verbal English communication

What Success Looks Like

• Profitable campaigns with consistent ROAS targets
• Reduced CPA and improved conversion rates over time
• Structured testing and experimentation every month
• Accurate reporting and clear insights
• Scalable acquisition systems across channels
• Marketing team fully confident in paid performance

Why Join Us?

• Work on real-world ecommerce and SaaS brands
• Direct impact on revenue and business growth
• Ownership and autonomy
• Long-term growth opportunities
• Collaborative in-office team environment
• Free Coffee and Chai

If you're passionate about paid growth, love testing and scaling campaigns, and want to build high-performance marketing systems, we'd love to hear from you. Please submit your resume and relevant campaign experience through the form. https://concaption.notion.site/13588e4a894a805483f6ea2b7db94562?pvs=105