Media Buyer

Company Overview

NESL-IT is an Islamabad-based IT services company working with international clients across the US and Europe. We specialize in technology solutions, digital services, and performance-driven marketing strategies that help businesses grow and scale.

About the Role

We are looking for a skilled Media Buyer to plan, launch, and optimize paid advertising campaigns across platforms such as Facebook, Instagram, Google, and TikTok.

The ideal candidate is analytical, results-driven, and experienced in managing campaigns for international clients with a strong focus on ROI, lead generation, and performance optimization.

Key Responsibilities

• Plan, launch, and manage paid advertising campaigns across multiple platforms
• Monitor and optimize campaigns to improve performance and ROI
• Conduct audience research and develop effective targeting strategies
• Work with the creative team to develop high-performing ad creatives
• Track campaign performance, conversions, and KPIs
• Prepare regular performance reports and insights for clients and management
• Stay updated with the latest advertising strategies and platform updates

Requirements

• Proven experience as a Media Buyer or Digital Marketing Specialist
• Hands-on experience with Facebook Ads Manager, Google Ads, and TikTok Ads
• Strong analytical skills with the ability to interpret campaign data
• Experience managing campaigns for US or UK clients
• Experience managing ad budgets of $10,000/month or higher
• Strong understanding of sales funnels, retargeting, and conversion tracking
• Good communication and organizational skills
• Ability to manage multiple campaigns simultaneously

Preferred / Bonus Skills

• Experience with eCommerce or lead generation campaigns
• Familiarity with marketing automation tools and CRM systems
• Experience using analytics and reporting tools

What Candidates Should Provide

Applicants should include the following with their application:

• Portfolio or campaign examples (screenshots, case studies, or links)
• Performance results or reports showing campaign outcomes (ROAS, CPL, CTR, conversions)
• Client experience or references from previous projects or employers
• Details of advertising tools and platforms used

How to Apply

Interested candidates can apply via Indeed or send their CV and portfolio to:

Email: shams.raja@nesl-it.com

Job Types: Full-time, Contract

Work Location: In person