Media buyer / Performance Marketing Executive

We are seeking a highly motivated and experienced Media Buyer / Performance Marketer to join our team and drive data-driven marketing campaigns in local and international market. The ideal candidate will excel in strategizing, executing, and optimizing performance-based advertising campaigns, with a strong focus on ROI and growth.

Job Location: Allama Iqbal Town Lahore

Key Responsibilities:
Campaign Strategy & Execution:

• Develop, implement, and manage paid media campaigns across platforms such as Google Ads, Facebook, Instagram, TikTok, and LinkedIn.
• Research and target specific audiences to maximize campaign impact.

Media Buying:

• Plan and negotiate ad placements with platforms and publishers to achieve cost-effective and high-performing results.
• Continuously monitor media budgets to ensure spending aligns with goals.

Performance Analysis:

• Track, analyze, and report on campaign performance metrics, including CTR, CPC, CPA, ROAS, and conversion rates.
• Use A/B testing to refine creatives, targeting, and strategies.

Market Research:

• Stay updated on local and international market trends, consumer behaviors, and competitor activity.
• Adapt campaigns based on cultural nuances and seasonal demand

Collaboration:

• Work closely with the content and creative teams to produce impactful ad creatives.
• Coordinate with sales and business teams to align campaign objectives with business goals.

Optimization:

• Continuously refine campaigns through data-driven insights to improve performance and ROI.
• Explore and implement new tools, trends, and advertising techniques

Qualifications and Skills:

• Proven experience as a Media Buyer or Performance Marketer, with a focus on the UK, UAE and USA market
• Expertise in running campaigns on platforms like Google Ads, Facebook Ads Manager, TikTok Ads, and others.
• Strong analytical skills and proficiency in tools like Google Analytics, Excel, and campaign dashboards.
• Understanding of cultural and consumer behavior of each market.
• Excellent negotiation and communication skills.
• Ability to manage budgets effectively and deliver results under tight deadlines.
• Bachelor's degree in Marketing, Business, or a related field (preferred but not mandatory).

Job Type: Full-time

Pay: Rs80,000.00 - Rs95,000.00 per month

Application Question(s):

• What is your intended Salary Bracket?
• Have you worked with a Digital Marketing Agency Before?

Experience:

• Performance Marketing: 3 years (Required)

Work Location: In person