Media Buying Specialist

The Media Buying Specialist will support the planning, execution, and reporting of in-app advertising campaigns. This role is focused on the operational and day-to-day execution of campaigns, assisting with supplier coordination, campaign setup, tracking, and performance reporting.

Campaign Execution & Support:

• Set up and schedule in-app ad campaigns based on manager guidance
• Upload creatives and ensure campaigns are launched correctly and on time
• Monitor running campaigns and flag performance issues or discrepancies
  
  

Supplier Coordination:

• Follow up with suppliers to collect required materials (images, content, approvals)
• Respond to supplier inquiries related to campaign timelines and formats
• Maintain campaign files and documentation in organized systems
  
  

Reporting and Analysis:

• Prepare regular reports on campaign performance (CTR, impressions, conversions, etc.)
• Support the team in gathering performance data for internal and supplier reviews
  
  

Internal Collaboration:

• Work closely with design and tech teams to coordinate creative assets
• Coordinate with the Category team to align campaign timings with commercial plans
• Provide operational support in executing internal promotional
  
  
  

Requirements

• Minimum of 2-4 years of hands-on experience in media buying, media planning, or digital advertising operations, either in-house or at an agency
• Solid understanding of digital advertising concepts, metrics (CPM, CPC, CTR, CPA, ROAS), and ad serving technologies
• Experience with media buying software and ad tech platforms
• Exceptional negotiation and communication skills
• Highly analytical with the ability to interpret data and make data-driven decisions
• Proficient in using Microsoft Excel for data analysis and reporting
• Bachelor's degree in marketing, Advertising, Business Administration, Communications, or a related field