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Media Manager
MEDIA MANAGER
Location: On-site (Greenville, SC)
Schedule: Full-time
Department: Media
Reports to: VP of Media & Analytics
JOB OVERVIEW
We are seeking an experienced Media Manager to lead planning, buying, and optimization across
digital and traditional channels for a diverse portfolio of agency clients. This role is both strategic
and hands-on — responsible for developing integrated media plans, executing buys, managing
budgets, and driving measurable results.
The ideal candidate is a positive team player, proactive, independent, confident managing vendor
and client relationships, and thrives in a fast-paced environment.
KEY DUTIES & RESPONSIBILITIES
Strategic Planning
- Develop integrated, full-funnel media strategies across digital (paid social, search,
- Translate client business goals into actionable media plans with clear KPIs.
- Build media mix models and budget allocations based on audience insights and
- Present plans and rationale to clients with confidence and clarity.
- Perform comprehensive media audits for current and prospective clients, analyzing areas
- Participate in new business presentations and research.
• Negotiate, execute, and monitor media buys across platforms and traditional vendors.
- Research and evaluate vendors, identify value add opportunities and ensure competitive
- Oversee asset trafficking, tagging, and campaign launch coordination.
• Monitor pacing and performance across campaigns.
- Oversee that digital and traditional placements are meeting or exceeding KPIs.
- Deliver performance reports with insights and forward-looking recommendations.
- Identify opportunities to scale, test, or reallocate spend.
SEO
• Lead keyword research, search trend analysis, and content gap identification to support
- Partner with web and content teams to implement on-page SEO best practices, including
- Monitor site health, crawl issues, and performance using tools such as Google Search
Console, SEMrush, or similar platforms.
Financial Stewardship
- Manage budgets, invoice collection, billing reconciliation, and financial accuracy.
- Ensure campaigns remain on budget and properly paced.
• Serve as a key point of contact for media-related client discussions.
- Collaborate with strategy, creative, analytics, and account teams.
- Mentor Media Coordinators or junior team members.
- Stay current on media trends, platform updates, and industry changes.
REQUIREMENTS
- 4-7+ years of media planning and buying experience in an agency environment
- Hands-on experience with major digitial platforms (Meta, Google Ads, DV360, The Trade
- Experience buying and negotiating traditional media
- Strong analytical skills and comfort interpreting performance data
- Advanced Excel skills and experience building media plans and budgets
- Strong communication and presentation skills
- Ability to manage multiple clients and deadlines in a fast-paced environment
- Demonstrates will to win, excellence, dependability, curiosity, and respect.
Please submit resumes to sydney@crawford.agency.
Crawford is an equal opportunity employer and value diversity at our agency.
We are committed to providing reasonable accommodations for qualified individuals with disabilities in
accordance with applicable law.
Employment with Crawford is at-will, and this job description does not create a contract of employment.
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