Media Planner

Summary
The HDMZ paid trade media team develops and executes integrated paid media strategies across traditional media channels, such as print and paid partnerships, with an emphasis on lead generation, to help our clients grow. We match great creative ideas with effective distribution and leading expertise in the paid trade media healthcare/life sciences space. The Media Planner must have a solid foundation of knowledge and experience across all media channels, with an emphasis on life science B-to-B marketing and preferably digital. Have a proven ability to plan, execute, and analyze digital campaigns across display, email, and programmatic ad buying. A firm understanding of both branding principles and ROI driving tactics will be critical for this position. Experience in life science marketing would be beneficial.

Responsibilities
Strategy & Planning

• Develops and presents multi-channel media plans with an emphasis on digital and traditional media
• Leads media discussions with clients and internal teams, confidently articulating strategy, rationale, and results
• Creates or contributes to agendas and materials for client-facing meetings
• Demonstrates extensive knowledge of media opportunities and justifies recommendations using data, insights, and informed opinion
• Evaluates syndicated research to build audience profiles and inform targeting strategies

Media Buying & Activation

• Executes and activates paid media campaigns across display, video, mobile, and other digital channels
• Manages campaign setup, trafficking, and QA across platforms, including Google Campaign Manager 360 and Display & Video 360
• Owns relationships with publishers, platforms, and media sales representatives
• Schedules and leads calls with media reps to advance planning, negotiation, and activation objectives
• Confers with media representatives to determine optimal use of budgeted funds to achieve marketing and sales goals
• Takes ownership of media authorizations, insertion orders, billing, and reconciliation processes

Optimization, Reporting & Measurement

• Monitors live campaigns and independently identifies optimization opportunities to improve performance
• Understands and applies key metrics, benchmarks, and KPIs to gauge campaign success
• Builds and maintains reporting dashboards (Funnel / Looker Studio)
• Leverages Google Analytics and ad buying platforms (Google Marketing Suite, DV360) to analyze performance and inform recommendations
• Communicates performance insights and optimizations clearly to clients and internal teams

Qualifications

• 3-5+ years of experience in a media planning, buying, or activation role
• Experience in activating and managing digital campaigns across multiple platforms
• Proficiency in: Google Campaign Manager 360, Display & Video 360, Google Slides, Looker Studio
• Strong understanding of both branding and performance-driven media strategies
• “Respects the bottom line” — understands scope, value, and financial responsibility for both clients and HDMZ
• Takes ownership of billing, media authorizations, and reconciliation
• Relied upon as a media expert by Client Services teams
• A positive influence on HDMZ culture and a strong representative of the agency at client meetings, lunches, and conferences
• Willingness to travel to trade shows and conferences as needed