Media Planning Specialist (TV Planning )

Şölen is one of Turkey's leading companies in the chocolate and confectionery sector with its innovative products. Today, Şölen exports to over 120 countries and reaches millions of consumers globally with its strong brands.

Şölen has a broad product portfolio that appeals to different consumer groups with brands such as Biscolata, Luppo, Ozmo, Milango, Nutymax and many more. With its products in the chocolate, biscuit, wafer, cake and innovative snack categories, it is highly appreciated not only in Turkey but also worldwide.

Working with a mission to bring happiness to the lives of consumers around the world by offering them different and innovative products, Şölen aims to be a groundbreaking, bold and inspiring brand that represents Turkish chocolate on a global scale.

Now, we are looking for a Media Planning Specialist to join our dynamic Marketing team and help shape data-driven strategies that will drive our global growth.

About the Role

In this role, you will manage media planning processes across digital and traditional channels, working closely with local and international brand teams and media agencies to maximize the impact of our communication investments.

Key Responsibilities

1. TV planning experience preferred, Digital experience is plus
2. Develop and manage media strategies for Şölen brands in both domestic and international markets
3. Build integrated media strategies across offline (TV, outdoor, print, radio) and online (Google, Meta, TikTok, programmatic) platforms
4. Prepare annual media budgets and monitor media investments by country
5. Coordinate with media agencies and evaluate performance analyses
6. Report campaign results and take action based on insights
7. Track media consumption trends and audience behaviors in global and local markets
8. Collaborate with brand and marketing teams to ensure alignment and local adaptation
9. Drive innovation and data-driven approaches in media investment decisions

Qualifications

1. Minimum 4 years of experience in media planning (preferably within global or FMCG brands, or media agencies)
2. Experience in both online and offline media planning
3. Experience working with global media agencies and platforms
4. Excellent command of English
5. Strong analytical thinking, strategic mindset, and reporting skills
6. Proficient in Excel, PowerPoint, and media measurement tools
7. Team-oriented, result-driven, and innovative

Why Join Şölen?

1. Opportunity to build a career at a strong Turkish brand with a global presence
2. Exposure to international brand communication and media planning
3. A company culture focused on continuous learning and development