Merchandising Supervisor

Role Purpose:

To lead and oversee merchandising operations in alignment with the company’s trade objectives, policies, procedures, and systems. The role ensures effective execution of merchandising strategies across retail outlets, focusing on maximizing product visibility, freshness, availability, and compliance with brand standards to drive sales performance and enhance the overall customer experience.

Key Accountabilities:

• Supervise daily merchandising activities across assigned locations.
• Ensure proper product placement, visibility, and stock rotation (FEFO).
• Monitor and maintain planogram compliance and promotional displays.
• Ensure hygiene and freshness standards are met for dairy and juice products.
• Verify no expired items are listed in POS; implement clear removal guidelines.
• Ensure accurate and timely price tag display across all shelves.
• Ensure full compliance with technology protocols (Sales Buzz, attendance checks, route tracking).
• Communicate daily with the team on operations, route compliance, and missing items.
• Coordinate with sales and logistics teams to ensure timely product delivery.
• Ensure follow-up for second deliveries or shift requirements.
• Prepare timely and accurate performance and operational reports.
• Ensure weekly plans for the assigned area align with targets and are communicated effectively to the sales team.
• Ensure merchandisers execute daily assigned tasks.
• Build and maintain business relationships with all customers.
• Analyze market trends and competitor activities to optimize merchandising.
• Conduct daily field visits to ensure compliance with planograms, promotional displays, and POS material placement.
• Conduct weekly route-rides with merchandisers for execution monitoring and on-the-job coaching.
• Ensure allocated shelf space is maintained and protected.
• Support customer relationship management by building and maintaining strong relationships with assigned outlets.
• Organize and oversee merchandising team activities to ensure efficiency and compliance with procedures.
• Clearly communicate and track performance targets for all team members.
• Conduct regular performance reviews and provide ongoing feedback (formal and informal).
• Provide training and guidance to merchandisers on company standards and product knowledge.
• Ensure team members correctly and effectively use provided mobile devices (Sales Buzz).

Qualifications:

• Diploma or Bachelor’s degree in Sales & Marketing/Commerce/Finance
• Strong preference for candidates in Dairy Industry.
• Dairy and food beverages experience is preferred.
• 3-4 years relevant experience in Sales with at least 1 year in a supervisory role