Meta Ads Expert

We are seeking a highly motivated and data-driven Meta Ads Specialist specially to join our digital marketing team Minimum 3 years experience . This role focuses on planning, implementing, and optimizing Meta (Facebook and Instagram) advertising campaigns to achieve the company’s marketing objectives. The ideal candidate will have extensive experience with Meta's Ads Manager platform and a proven track record of executing successful paid media campaigns and social media posting.

Key Responsibilities:

• Develop, execute, and manage paid social media campaigns across Meta platforms Facebook, Instagram, etc..
• Set up and monitor campaigns, including audience targeting, ad creation, bidding strategies, and budget management.
• Continuously analyze campaign performance and optimize to achieve KPIs such as conversion rates, ROI, and lead generation.
• Create compelling ad copy and creative in collaboration with content and design teams.
• Use advanced targeting options, including lookalike audiences, retargeting, and A/B testing.
• Scheduling posts on social media platforms.
• Prepare detailed reports on campaign performance, providing insights and actionable recommendations for improvement.
• Stay up-to-date with Meta platform updates, new ad formats, and algorithm changes to ensure effective strategies.
• Collaborate with the marketing team to align advertising campaigns with overall marketing objectives.

Qualifications:

• Proven experience as a Meta Ads Specialist or similar role in digital marketing.
• Proficiency in Meta Ads Manager and other social media ad platforms.
• Strong understanding of audience segmentation, bidding strategies, and campaign optimization.
• Excellent analytical skills with the ability to interpret data and provide insights.
• Experience with A/B testing and creative testing strategies.
• Familiarity with performance metrics such as CTR, CPC, CPA, and ROAS.
• Strong communication and organizational skills.

Preferred:

• Certification in Meta advertising or digital marketing.
• Experience with other digital advertising platforms Google Ads, LinkedIn Ads, etc.
• Knowledge of tools like Google Analytics and other marketing automation tools.

Benefits:

• Competitive salary based on experience.
• Opportunities for professional growth and development.
• Daily meal.

Job Type: Full-time

Pay: Rs60,000.00 - Rs90,000.00 per month

Job Type: Full-time

Pay: Rs60,000.00 - Rs90,000.00 per month