Meta Ads Manager

Meta Ads Manager – SaaS Products (Remote, Pakistan)

About Us Gorilla AI is a digital products company building AI-powered SaaS tools used by thousands of customers worldwide. Our core products include Content Gorilla and PodGorilla. We are looking for a results-driven Meta Ads Manager to take full ownership of our paid advertising and help us scale.

The Role You will own our Meta ads strategy end to end. That means creating ad creatives, managing campaigns, running split tests, optimizing sales funnels, and communicating directly with our dev team to implement changes on landing and sales pages. This is not a "set and forget" role. We want someone who treats ad spend like their own money and is obsessed with finding what converts.

What You Will Do

• Plan, launch, and manage Meta (Facebook and Instagram) ad campaigns for SaaS products
• Create image ad creatives independently using AI tools, with minimal reliance on a designer
• Write ad copy, develop hooks, and produce scroll-stopping visuals across cold and retargeting audiences
• Design and execute structured A/B and multivariate split tests, and document learnings
• Analyze campaign data to identify what is working and aggressively cut what is not
• Review sales funnel performance and identify drop-off points
• Communicate clearly with the development team to request and brief changes on landing pages and sales funnel steps
• Monitor and report on key metrics: ROAS, CPA, CTR, conversion rate, and cost per lead
• Stay on top of Meta algorithm changes, creative trends, and AI tooling for ad production

What We Are Looking For

• Minimum 2-3 years of hands-on Meta ads experience (not agency-managed, you were in the Ads Manager yourself)
• Proven track record running ads for SaaS or digital/info products, not just e-commerce
• Strong hands-on experience creating image ad creatives using AI tools such as Midjourney, Adobe Firefly, Canva AI, or similar
• Strong understanding of sales funnels, from cold traffic to conversion
• Ability to write compelling ad copy and produce creatives independently without waiting on a design team
• Comfortable reading data and making decisions from it, not gut feel
• Experience with split testing frameworks and the patience to let tests run properly
• Solid communicator who can write clear briefs for a dev or design team
• Comfortable working remotely and managing your own time

Nice to Have

• Experience with JVZoo, PayKickstart, or similar affiliate/digital product platforms
• Familiarity with tools like Microsoft Clarity, Meta Pixel, or Google Tag Manager
• Some understanding of AI tools or the digital marketing SaaS space

Compensation Competitive, based on experience. Pakistan-based candidates preferred.

To Apply Send your portfolio or case studies showing past Meta ad results (especially for SaaS or digital products), along with examples of image ad creatives you have produced using AI tools. Include a brief note on your approach to a campaign that underperformed and what you did about it.

Pay: Rs100,000.00 - Rs150,000.00 per month

Work Location: Remote