Meta Ads Manager

About the Role

We are looking for a highly skilled Meta Ads Manager with 3+ years of experience managing paid advertising for e-commerce brands. The ideal candidate will have a proven track record of building, scaling, and optimizing Meta advertising campaigns that drive profitable growth and maximize Return on Ad Spend (ROAS).

You will be responsible for the complete paid marketing lifecycle—from strategy and campaign planning to optimization, reporting, and scaling—working closely with creative, content, and operations teams to achieve revenue goals.

Key Responsibilities

• Develop and execute Meta advertising strategies for multiple e-commerce brands.
• Plan, launch, manage, and scale Facebook and Instagram campaigns focused on driving online sales.
• Manage the complete customer acquisition funnel, including prospecting, retargeting, and customer retention campaigns.
• Optimize campaigns to achieve key performance metrics such as ROAS, MER, CPA, CAC, AOV, CTR, CPM, and Conversion Rate.
• Analyze customer behavior and audience insights to improve campaign performance.
• Conduct A/B testing on creatives, copy, audiences, placements, bidding strategies, and landing pages.
• Manage advertising budgets efficiently while maintaining profitability.
• Collaborate with designers and content creators to produce high-performing ad creatives.
• Implement and manage Meta Pixel, Conversions API (CAPI), and event tracking to ensure accurate attribution.
• Monitor campaign performance daily and provide data-driven recommendations for continuous improvement.
• Stay updated with Meta platform updates, advertising policies, algorithm changes, and emerging e-commerce trends.

Requirements

• Minimum 3 years of hands-on experience managing Meta Ads for e-commerce brands.
• Proven experience scaling online stores through profitable paid advertising.
• Strong understanding of e-commerce metrics, including ROAS, MER, CPA, CAC, AOV, LTV, and customer lifetime value.
• Experience with Meta Ads Manager, Meta Business Suite, Pixel, Conversions API, and GA4.
• Knowledge of Shopify and other e-commerce platforms.
• Experience managing medium to large advertising budgets.
• Strong analytical mindset with the ability to interpret data and optimize performance.
• Excellent communication, time management, and problem-solving skills.
• Ability to manage multiple brands and prioritize tasks in a fast-paced environment.

Preferred Qualifications

• Experience working with international e-commerce brands.
• Experience in fashion, beauty, home & living, health & wellness, or consumer products.
• Meta Blueprint Certification is a plus.
• Familiarity with Klaviyo, Google Analytics 4 (GA4), Google Tag Manager, and other performance marketing tools.

Why Join Us?

• Work with fast-growing international e-commerce brands.
• Competitive salary and performance-based incentives.
• Opportunities for professional growth and career advancement.
• Collaborative, performance-driven work environment.
• Exposure to high-budget advertising campaigns and global markets.

Experience: 3+ Years (E-Commerce Meta Ads)
Employment Type: Full-time
Location: Remote

Job Type: Full-time

Education:

• Bachelor's (Preferred)

Experience:

• Meta Conversions API (CAPI) Specialist: 2 years (Required)

Language:

• English (Required)

Location:

• Remote (Preferred)

Work Location: Remote