Meta Ads Specialist

Job Description: Meta Ads Specialist

Location: Gurgaon, India
Company: Herbalmax Healthcare Pvt. Ltd.
Department: Marketing
Experience Required: 2 yrs +

About the Role

We are looking for a Meta Ads Specialist with hands-on experience in managing ₹20 Lakhs+ monthly ad spends across Meta platforms (Facebook, Instagram). The ideal candidate should be highly analytical, data-driven, and capable of delivering scalable ROI through advanced campaign strategies.

Key Responsibilities

• Strategize, create, and manage high-budget Meta campaigns (₹20L+ monthly).
• Conduct in-depth audience research, competitor benchmarking, and campaign structuring.
• Optimize campaigns for ROAS, CPL, and CAC while sca\ling budgets effectively.
• Implement A/B testing for creatives, ad copies, and audience targeting.
• Analyze campaign data, create actionable reports, and present insights to stakeholders.
• Coordinate with the creative/design team to ensure high-converting ad assets.
• Stay updated on Meta’s latest advertising features, algorithm updates, and compliance policies.
• Drive customer acquisition, retention, and remarketing funnels through Meta Ads.

Required Skills & Qualifications

• Proven track record of managing minimum ₹30L monthly spend on Meta Ads.
• Strong understanding of performance marketing metrics (ROAS, CAC, CTR, CPM, CVR, LTV).
• Hands-on experience with advanced campaign setups (CBO, ABO, Dynamic Ads, Advantage+).
• Proficiency in Meta Ads Manager, Google Analytics, and attribution tools.
• Strong analytical and Excel/Google Sheets skills.
• Ability to manage multiple campaigns simultaneously with tight deadlines.
• Excellent communication skills and data-driven mindset.
• Familiarity with other paid platforms (Google Ads, TikTok, YouTube, LinkedIn) is a plus.
• Knowledge of Shopify/WordPress integrations and pixel/event setups.
• Experience in scaling performance campaigns across multiple geographies.

Contact :- Divya (HR ) || 8527617711

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Application Question(s):

• Do you have experience in the healthcare , beauty, or e-commerce industry?
• What's your current inhand salary?

Education:

• Bachelor's (Required)

Experience:

• Facebook Ads campaigns: 2 years (Required)
• Instagram ads campaigns: 1 year (Required)
• Google Analytics: 1 year (Required)
• UTM tracking: 1 year (Required)
• Data interpretation: 1 year (Required)

Location:

• Gurugram, Haryana (Required)

Work Location: In person