Meta Ads Specialist

Job description

We are looking for a highly skilled Meta Ads Specialist to join our growing team. Our company manages multiple brands and clients across various industries, and we are dedicated to running effective, high-performing ad campaigns. As a Meta Ads Specialist, you will be responsible for managing and optimizing Facebook and Instagram ad campaigns to drive conversions, lead generation, and brand awareness.

Key Responsibilities:

• Campaign Strategy & Planning: Develop and execute advertising strategies on Meta platforms (Facebook & Instagram) based on client objectives and marketing goals.
• Ad Creation & Optimization: Create compelling ad copies, select high-quality visuals, and manage the design of ads to ensure they are optimized for performance.
• Audience Targeting & Research: Conduct thorough audience research to target the right demographics, interests, and behaviors. Use custom audiences, lookalike audiences, and remarketing strategies for maximum ROI.
• Performance Monitoring & Reporting: Continuously monitor and analyze ad performance metrics (CPC, CPM, CTR, ROAS, etc.), providing detailed performance reports and recommendations to improve campaign efficiency.
• Budget Management: Manage advertising budgets, ensuring that spend is allocated efficiently to meet KPIs and campaign goals.
• A/B Testing: Implement A/B testing of ad creatives, targeting, and placements to find optimal campaign setups.
• Collaboration with Design & Content Teams: Work closely with the design and content teams to ensure creatives align with client goals and are optimized for ads.
• Stay Updated on Industry Trends: Keep up-to-date with the latest trends, platform updates, and best practices within Meta Ads to continuously improve performance.

Qualifications:

• Proven experience in running and managing Meta (Facebook & Instagram) Ads with a track record of successful campaigns.
• Expertise in Meta Ads Manager, including campaign setup, optimization, audience building, and reporting.
• Strong understanding of digital marketing concepts, PPC, and audience targeting.
• Proficiency in using analytics tools such as Google Analytics, Facebook Pixel, and other ad tracking tools.
• Strong copywriting skills to create engaging and persuasive ad copy.
• Experience with budget management and maximizing ROI.
• Ability to work independently and manage multiple campaigns and clients simultaneously.
• Excellent communication skills for reporting and explaining results to clients and stakeholders.

Preferred Skills:

• Experience with additional paid social media platforms (TikTok, LinkedIn, etc.) is a plus.
• Familiarity with Facebook Pixel and conversion tracking setups.
• Certification in Meta Blueprint or similar digital marketing certifications.

What We Offer:

• Working Days: Monday to Friday
• Shift Timing: 8:00 PM to 5:00 AM
• Job Type: On-Site, Full-Time Night Shift Job
• Bonuses: Performance-based
• Yearly Paid Leaves: 10
• Leave Encashment: Available
• Additional Benefits: Basic Salary + Medical Health Card

Job Type: Full-time

Pay: Up to Rs80,000.00 per month

Application Question(s):

• Are you comfortable commuting to this job's location?
• Are you available for night shift job? Are you available for night

Location:

• Karachi (Required)

Work Location: In person