Meta Advertising Specialist

Bella Roma Specialty Hospital is a leading healthcare provider specializing in advanced plastic surgery, cosmetic dermatology, and wellness services. We are committed to delivering world-class medical care and aesthetic excellence.

Position Overview

We are seeking a highly skilled and creative Meta Advertising Specialist, Graphic Designer, Content Creator to manage and optimize our advertising campaigns on Meta platforms (Facebook, Instagram, Messenger). The ideal candidate will have hands-on experience in healthcare or service-based advertising, with strong analytical and creative skills to drive brand awareness, patient acquisition, and return on ad spend.

Key Responsibilities

• Plan, create, and manage paid advertising campaigns across Meta platforms.
• Conduct audience research, segmentation, and targeting to maximize reach and engagement.
• Develop creative ad copies, visuals, and video concepts in coordination with the marketing and design team.
• Monitor, analyze, and optimize campaigns to ensure high ROI and cost-effective results.
• Track KPIs such as CTR, CPC, CPM, conversions, and patient leads.
• Stay updated with Meta Ads Manager trends, tools, and best practices.
• Manage advertising budgets effectively and provide weekly/monthly performance reports.
• Ensure compliance with Meta’s advertising policies, especially healthcare-related guidelines.
• Collaborate with the hospital’s marketing team to align campaigns with business goals and seasonal promotions.

Requirements

• Proven experience (2–4 years) as a Meta Advertising Specialist or Digital Marketing Specialist.
• Strong understanding of Facebook Ads Manager and Instagram advertising.
• Experience in healthcare, hospitality, or service-based industries is a plus.
• Proficiency in data analytics, campaign optimization, and A/B testing.
• Excellent communication, copywriting, and creative thinking skills.
• Ability to work under pressure and manage multiple campaigns simultaneously.
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.

Job Types: Full-time, Contract
Contract length: 24 months

Pay: From AED5,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Social media : 1 year (Preferred)
• Meta Advertising Specialist: 1 year (Preferred)

Language:

• Arabic (Preferred)