Meta & Google Ads Expert

About the Role

We are looking for a highly skilled Meta (Facebook & Instagram) and Google Ads Expert to plan, execute, optimize, and scale paid advertising campaigns across search, display, shopping, and social platforms. The ideal candidate has a strong analytical mindset, hands-on experience managing performance-driven campaigns, and a proven track record of delivering measurable ROI.

Key Responsibilities

• Develop and manage end-to-end advertising campaigns on Google Ads, Meta Ads Manager, and YouTube
• Conduct keyword research, audience targeting, and competitor analysis
• Create high-converting ad creatives, copy, and landing page recommendations
• Optimize campaigns for CTR, CPC, CPA, ROAS, and conversions
• Implement and manage conversion tracking, pixels, and analytics integrations
• Perform A/B testing on ads, creatives, and audiences
• Monitor performance dashboards and provide weekly/monthly reports
• Scale winning campaigns and reduce wasted ad spend
• Stay updated with platform policies, trends, and best practices
• Collaborate with marketing, design, and content teams

Required Skills & Experience

• 2–5+ years of hands-on experience with Meta and Google Ads
• Strong understanding of performance marketing, funnels, and remarketing
• Experience with:
• Google Search, Display & Performance Max
• Facebook & Instagram Campaigns
• Lookalike & Custom Audiences
• Conversion Tracking & Pixel Setup
• Proficiency in Google Analytics / GA4, Tag Manager, and Data Studio
• Strong analytical skills with the ability to interpret campaign data
• Excellent communication and reporting skills

Nice to Have (Optional)

• Experience with TikTok, LinkedIn, or Snapchat Ads
• Knowledge of SEO and CRO
• Agency experience or handling multi-industry campaigns
• Relevant certifications (Google Ads, Meta Blueprint, etc.)

What We Offer

• Competitive salary / project-based compensation
• Growth and learning opportunities
• Performance bonuses and incentives
• Supportive, collaborative work environment

Job Type: Full-time

Pay: Rs40,000.00 - Rs80,000.00 per month

Application Question(s):

• Please include your performance statistics in the attachment along with your resume, and specify the total Google Ads budget you have managed?
• When can you join?

Education:

• Bachelor's (Required)

Experience:

• Meta Ads: 2 years (Required)

Work Location: Remote