Performance Marketer - Meta & Google Ads Expert

Sparc Digital Solutions is seeking a highly skilled and results-driven Performance Marketer with expertise in Meta (Facebook/Instagram) and Google Ads to join our dynamic marketing team. As a Performance Marketer, you will be responsible for driving performance-focused campaigns across both platforms to increase lead generation, sales, and overall ROI.

Key Responsibilities:

• Develop, execute, and optimize performance campaigns on Meta and Google Ads to drive conversions, sales, and brand awareness.
• Lead performance marketing strategies, including budgeting, keyword research, ad creation, and targeting to maximize ROAS (Return on Ad Spend).
• Analyze campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Facebook Pixel to track and report on key metrics and optimize strategies.
• Manage and scale paid media campaigns while ensuring efficient spend allocation and continuous performance improvement.
• Conduct A/B testing, audience segmentation, and retargeting strategies to enhance campaign effectiveness.
• Collaborate with the creative and analytics teams to align campaign objectives and ensure optimal outcomes.
• Stay up-to-date with platform updates, trends, and best practices to leverage new opportunities in digital advertising.

Key Requirements:

• Proven Experience: Minimum 1+ year of experience in managing Meta and Google Ads campaigns with a strong track record of driving measurable results.
• Expertise in ROAS and campaign scaling for lead generation and sales growth.
• Hands-on experience with Google Tag Manager (GTM), GA4, Facebook Pixel, and other tracking tools to ensure data accuracy and campaign optimization.
• Strong analytical skills to evaluate campaign performance and make data-driven decisions for optimization.
• Experience in A/B testing, audience segmentation, and using retargeting strategies for campaign success.

Why Join Sparc Digital Solutions?

• Work with an innovative and dynamic marketing team.
• Opportunity to take ownership of campaigns and see the impact of your efforts.
• Competitive salary and benefits package.
• Continuous learning and professional development opportunities.

Apply Today! If you are a driven marketer passionate about performance marketing and campaign optimization on Meta and Google Ads, we'd love to hear from you!

Job Type: Full-time

Work Location: In person