Mobile App Marketing Specialist – Remote

We are looking for a Mobile App Marketing Expert with strong hands-on experience in Google Ads App Campaigns, Firebase, GA4, Google Play Console & AdMob monetization.
Your core role will be to scale app installs profitably, optimize ad monetization, keep apps compliant on Play Store, and help us grow globally.

Key Responsibilities

• Launch, optimize & scale Google App Campaigns (UAC) for installs & tROAS goals
• Reduce CPI & improve ROAS through campaign optimization & audience strategy
• Manage and link Firebase ↔ GA4 ↔ Google Ads ↔ Google Play Console
• Build, monitor, and optimize conversion events & value tracking
• Improve AdMob monetization (show-rate, eCPM, RPM, ARPDAU, fill-rate, frequency caps)
• Review app data, retention & cohorts for growth decisions
• Manage releases & ensure apps follow Google Play Store policies
• Analyze performance and prepare weekly reporting + action plans
• Coordinate with developers for event tracking, deep links, analytics setup

Qualifications & Experience

• Minimum 2 years experience in mobile app marketing / growth
• Strong expertise in:
• Google App Campaigns (UAC)
• Firebase & GA4
• Google Play Console
• Google AdMob metrics & reporting
• Proven ability to scale installs profitably (CPI → ROAS results)
• Excellent understanding of Android ecosystem & Play policies
• Data analysis skills (Excel: Pivot Tables, VLOOKUP, graphs, reporting)
• Creative mindset & strong problem-solving approach

Preferred Experience

(Not mandatory — adds value)

• Mediation experience (priority order):

AppLovin → Liftoff → Chartboost → Unity → CAS.ai

• Familiarity with A/B testing for creatives & store listings
• Basic ASO tools (keywords, competitors research, screenshots testing)

What We Offer

• 100% remote role
• Flexible working hours
• Opportunity to work on global-scale apps
• Fast-moving learning environment with ownership & growth

How to Apply

Please submit:

• CV / LinkedIn profile
• Apps or campaigns you managed (with links if possible)
• Short note on your experience with Google Ads + Firebase + AdMob

Job Types: Full-time, Part-time, Contract

Pay: Rs100,000.00 - Rs150,000.00 per month

Application Question(s):

• What is the highest budget you have managed for App Campaigns per month?

Experience:

• Google App Campaigns (UAC) with tROAS and CPI bidding goals: 1 year (Required)

Work Location: Remote

Application Deadline: 12/11/2025