Mobile Segment Specialist

Job role : Support the planning, execution, and continuous improvement of marketing initiatives for the Mobile segment to enhance product offerings, align with customer needs, and achieve performance goals through market analysis.

Duties & Responsibilities :

• Support the execution of the Mobile segment marketing roadmap and assist in the development of new products and services.

• Contribute to sustaining and enhancing existing mobile offerings, ensuring alignment with the customer journey and touchpoints.

• Coordinate with internal teams (Pricing, Planning, Digital, Brand, and Sales) to ensure Mobile marketing initiatives are effectively implemented and aligned with broader consumer objectives.

• Assist in developing localized and regional marketing initiatives to support sales performance across channels.

• Collaborate with the Brand & Communication team to support targeted marketing campaigns tailored to mobile segment customer needs.

• Analyze market trends, competitor offerings, and customer insights to support the continuous improvement of mobile propositions.

• Prepare and maintain documentation for product and proposition change requests, ensuring clear and accurate communication with Technology/IT teams.

• Monitor KPIs and performance of mobile products and services and provide insights and recommendations for optimization.

• Ensure technical execution quality for mobile products by supporting clear interpretation of requirements and testing alignment with business needs.

• Support budget tracking and adherence for assigned marketing initiatives under the mobile segment.

Job Requirements ::

• Bachelor's degree in Marketing, Business Administration, or a related field.

• Minimum 2 years of experience in a relevant field.