Multimedia Content Coordinator - Communication & Marketing

The Division of Student Life consists of 36 departments that provide student support and services dedicated to helping students become successful, curious, competent individuals during their time at CU Boulder.

The work in Student Life supports all factors of the student experience, no matter what department a staff member may work in. This includes where students live, eat, make friends, build professional skills, and find help if they need it. Many departments provide involvement opportunities, educational resources, and support services to help students find their community and build lifelong skills. Student Life also offers comprehensive Health & Well-being services, providing medical care, mental health support, and wellness programs to help students thrive physically and emotionally. Student Life also has shared services departments that support the work and staff of our student-facing areas, including areas like the Center for Assessment, Insight, and Research, business services, finance, employee experience, communication and marketing, and technology solutions.

With over 1,100 staff members in the Division, our diverse team is uniquely positioned to personalize the student experience and advocate for students, enhancing their success inside and outside the classroom.

Student Life Communication & Marketing

Student Life Communication and Marketing is a full-service team that supports the Division of Student Life with strategic communication and marketing needs. Professional staff use their expertise and diverse skill set to create materials that engage, educate and promote Student Life departments. SL Comm collaborates with departments to develop and implement communication plans and tactics. The team strives to balance the goals of departments with the needs of our audiences and share communication that's timely and relevant. SL Comm also works closely with campus partners to ensure integrated campus-wide marketing and communications.

Communication and Marketing

• Coordinates and implements multiple communication and marketing campaigns through a variety of channels, including email, social media, digital, print, and web platforms.
• Ensures that all media platforms are fully used and coordinated with larger division campaigns by working collaboratively with other members of the Student Life Communication team.
• Creates, designs, reviews, and deploys communication tactics for a variety of campaigns.
• Assesses communications for effectiveness and engagement.
• Understands the relationship between design, content, and user experience and therefore adapts content as needed for each medium and audience.
• Reviews and edits thoroughly all communication pieces at each phase of the creation and deployment process.
• Identifies appropriate uses for videos and photos in the overarching communication plan.
• Maintains strong brand identity across all communication and marketing materials.

Communication Liaison

• Works with departments within the Division of Student Life and campus partners to develop and implement materials consistent with critical initiatives and branding.
• Stays abreast of industry developments to maintain the professional competence, knowledge, and skills necessary for the satisfactory performance of all assigned responsibilities, including changes in regulations, technology, and standard processes.

This is a hybrid work opportunity. The work schedule for this position is Monday-Friday, requiring some weekend and evenings for special events, as needed.

• The salary range for this position is $58,200 - $63,000.
• Onboarding assistance is available within Student Life division guidelines.

• A bachelor’s degree from an accredited college or university.
• 1-3 years of experience creating video content for social media marketing campaigns.
• Experience working in a collaborative environment.
• An equivalent combination of education and experience may substitute.

• Exceptional storytelling, content creation, editing, and motion graphic skills.
• Experience creating short-form videos for social media outlets, using Adobe Rush, Premiere Pro, iMovie, or other in-app video editing services.
• Comfortable shooting with both an iPhone and a DSLR camera.
• Well-versed in the world of social and digital media trends, with a keen eye on what’s relevant and an understanding of new tools that are being used.
• Familiar with TikTok and Instagram Reels and emerging video trends.
• Ability to create videos, take high-quality photos, and assist with social media management.

• A bachelor’s degree in communications, digital media, film, marketing, advertising, journalism, or a closely related field.
• Advanced knowledge in Adobe Creative Cloud, mostly Premiere Pro, Lightroom, and Photoshop.
• Experience with common video and photography editing techniques and advanced storytelling.
• Knowledge or experience with graphic design, branding, and maintaining a visual identity.
• Experience managing a social media channel.
• Ability to manage and develop student employees.