National Consulting Marketing Senior Manager - Large Global Firms

• Develop and implement targeted marketing strategies for the financial services sector.
• Lead and mentor a team of marketing professionals, fostering collaboration and driving performance.
• Design and execute innovative digital campaigns to enhance brand visibility and customer engagement.
• Plan and manage integrated marketing campaigns across service lines and the Global Firms segment, including print, digital, and social media elements.
• Leverage data-driven insights to evaluate campaign effectiveness and optimize performance.
• Oversee the planning and distribution of thought leadership content as part of a comprehensive content marketing strategy.
• Collaborate with national office centers of excellence to execute client-focused marketing tactics and monitor outcomes.
• Manage multi-industry partnerships with external associations, including content development and insight programs.
• Strategize and coordinate firm participation in industry trade shows and conferences, including sponsorships, event planning, booth logistics, and post-event follow-up.
• Build strong relationships with client service professionals to support local marketing initiatives.
• Provide strategic input on complex sales pursuits and proposal development.
• Conduct business intelligence research and develop targeted pursuit lists.
• Serve as the liaison with web development teams to ensure website content is current and optimized for search engines.
• Ensure consistent application of the firm's brand across all marketing channels and audiences.

• Bachelor's Degree in English, Business, Marketing, Communications or relevant field
• 8+ years of B2B marketing experience in high-growth environments, specifically within a Top 10 professional services firm
• 5+ years of proven success in demand generation and revenue marketing
• Expertise in performance marketing, including lead generation, SEO/SEM, content strategy, and integrated omnichannel campaigns (digital and traditional)
• Strong analytical and problem-solving skills
• Proficient in CRM systems with experience extracting and leveraging insights
• Exceptional communication and presentation abilities
• Proficient in Microsoft Office Suite
• Demonstrated ability to build and lead high-performing teams
• Experience marketing complex solutions to enterprise-level clients

With a legacy spanning more than 100 years, Forvis Mazars is committed to providing a different perspective and an unmatched client experience that feels right, personal and natural. We respect and reflect the range of perspectives, knowledge and local understanding of our people and clients. We take the time to listen to deliver consistent audit and assurance, tax, advisory and consulting services worldwide.

We nurture a deep understanding of our clients’ industries, delivering greater insight, deeper specialization and tailored solutions through people who listen to understand, are responsive and consult with purpose to deliver value.

About Forvis Mazars, LLP

Forvis Mazars, LLP is an independent member of Forvis Mazars Global, a leading global professional services network. Ranked among the largest public accounting firms in the United States, the firm’s 7,000 dedicated team members provide an Unmatched Client Experience® through the delivery of assurance, tax, and consulting services for clients in all 50 states and internationally through the global network. Visit forvismazars.us to learn more.

Forvis Mazars, LLP is an equal opportunity/affirmative action employer. Employment selection and related decisions are made without regard to age, race, color, sex, sexual orientation, national origin, religion, genetic information, disability, protected veteran status, gender identity, or other protected classifications.
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Forvis Mazars, LLP expressly reserves the right not to consider unsolicited referrals and/or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services, and recruiting agencies.
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