National Retail Marketing Channel Lead

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Company Summary:

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.

Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Department Summary:

Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a passion for change and the power to drive it, we continue to push boundaries and be a disruptive force in the market.

Job Duties and Responsibilities:

Boost Mobile is seeking a dynamic and experienced National Retail Marketing Channel Lead to oversee our retail marketing strategies across major partners, including Walmart, Target, and Best Buy. This role is critical in driving our brand's presence and sales through innovative marketing campaigns and customer engagement strategies.

Key Responsibilities:

Develop and implement annual marketing strategies and campaigns for national retail partners (Walmart, Target, and Best Buy) to drive brand awareness and sales
Collaborate with retail media companies such as Walmart Connect, Roundel, and Best Buy My Ads to maximize campaign effectiveness
Manage and allocate marketing budgets effectively across various channels and initiatives
Oversee creative development and execution of campaigns, including in-store merchandising, digital marketing, and customer research
Analyze customer insights and market trends to optimize campaigns and identify new opportunities
Foster cross-functional collaboration with creative teams, product managers, and external partners to ensure cohesive campaign execution

Skills, Experience and Requirements:

Education and Experience:

5-7 years of experience in marketing, with a strong background in national retail
Experience working with advertising agencies or on the client side

Skills and Qualifications:

Demonstrated experience in managing national retail marketing strategies, including campaign development and execution
Proven ability to collaborate with retail media partners and leverage platforms like Walmart Connect, Roundel, and Best Buy My Ads to achieve campaign goals
Strong proficiency in data analysis and tools such as Google Analytics, Meta Business Suite, and Adobe Creative Suite
Excellent communication and presentation skills with the ability to craft compelling marketing strategies and collaborate across teams
Proven ability to work effectively in a fast-paced environment, managing multiple projects and tight deadlines
Strong understanding of telecom or retail-specific trends, with the ability to leverage customer insights for innovative marketing approaches
Familiarity with retail marketing platforms and CRM tools
Knowledge of social trends and retail media-specific analytics tools
Experience in managing contracts and fostering partnerships with major national retailers
Expertise in developing creative content and messaging tailored to different retail channels
Background in managing brand partnerships or promotional campaigns in relevant industries such as telecom or consumer electronics
Proficiency in analytics and data interpretation to drive marketing decisions
Strong proficiency with the Microsoft Office Suite, including PowerPoint for deck building
Excellent communication and project management skills

Visa sponsorship not available for this role

Benefits:

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

Salary Range: USD $72350.00 - $103400.00 / Year

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