National Sales & Distribution Manager – Gluten-Free Food Products

About Us

Smart Grain Foods Pvt. Ltd. is a Kolkata-based food company committed to bringing healthy and gluten-free alternatives to Indian consumers. Our products are already recognized for their quality and authenticity, and we are proud partners with Leading 5 Star Hotels under an Annual Rate Contract to supply gluten-free pastas.

As we expand our footprint across India, we are looking for a dynamic and experienced Sales & Distribution Leader to build a robust pan-India distributor network, scale offline and online presence, and drive sustainable sales growth for our gluten-free product range.

Key Responsibilities

· Develop and manage a pan-India distributor and dealer network across key regions — North, South, East, and West.

· Identify and appoint super-stockists, distributors, and modern trade partners for effective market penetration.

· Expand presence in general trade, modern trade, health food chains, and institutional channels.

· Build and grow partnerships with online platforms (Amazon, Blinkit, BigBasket, Zepto, etc.) and manage product listings, visibility, and promotions.

· Design and implement sales targets, incentive schemes, and promotional campaigns to achieve growth objectives.

· Recruit, train, and manage a field sales team or regional representatives as the network grows.

· Coordinate with marketing and supply chain teams for smooth product availability, visibility, and demand planning.

· Analyze market trends, competitor activities, and consumer insights to refine sales strategies.

· Represent the brand at industry events, expos, and trade fairs to expand partnerships and visibility.

Candidate Profile

· Experience: Minimum 3 years in FMCG / Health Food / Organic / Nutrition / Specialty Foods sector.

· Proven track record of building distributor and retail networks pan-India.

· Exposure to both offline (general/modern trade) and online sales channels (D2C, marketplaces).

· Strong negotiation, communication, and relationship-building skills.

· Entrepreneurial mindset with the ability to work independently and scale operations.

· Fluency in English and Hindi; knowledge of regional languages is an added advantage.

· Candidates currently working with or having worked at emerging food brands (e.g., Slurrp Farm, Wingreens, Tata Soulfull, Saffola FITTIFY, Yoga Bar, or similar) will be preferred.

Compensation

CTC: ₹4–8 lakhs per annum (negotiable based on experience).
Performance-based incentives: Linked to distributor appointments, sales growth, and brand expansion milestones.

Why Join Us

· Opportunity to lead national expansion for a fast-growing gluten-free brand.

· Direct involvement in strategic decision-making with the leadership team.

· Entrepreneurial environment with freedom to innovate and implement new ideas.

· Work in a purpose-driven company promoting healthy and sustainable food choices

Job Type: Full-time

Pay: ₹35,000.00 - ₹65,000.00 per month

Benefits:

• Provident Fund

Work Location: Remote