Market Research & Opportunity Mapping
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Conduct detailed industry analysis to identify white spaces for new exhibitions.
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Benchmark with national and international event models.
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Build feasibility studies and business cases for potential new IPs.
Conceptualization & Product Development
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Develop new show concepts with clear value propositions and defined audience segments.
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Align event themes with TOI Group strengths and editorial vision.
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Engage associations and industry leaders for content advisory boards.
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Develop and present "Think Scale" presentations for leadership to support growth and scalability initiative
Stakeholder Engagement & Government Liaison
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Collaborate with ministries, government departments, chambers of commerce, and trade councils.
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Secure institutional partnerships and endorsements for new shows.
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Build strategic alliances with private and public sector leaders.
Internal Collaboration
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Liaise with marketing, sales, production, legal, design, and content teams for seamless project execution.
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Ensure brand consistency and operational efficiency.
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Define timelines, workflows, and handover processes post-launch.
Project Management & Execution Oversight
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Drive execution from idea to delivery.
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Ensure quality, timeliness, and ROI of new show launches.
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Monitor performance and lead post-show analysis and scaling plans.