Off-Page SEO Specialist & Link Building Specialisit

We are looking for an experienced Off-Page SEO & Link Building Specialist to support the growth of our estimation, drafting, and solar-related websites. The ideal candidate will be responsible for developing and executing link-building campaigns, conducting outreach, identifying niche-relevant backlink opportunities, analyzing competitor link profiles, and improving our websites' authority and organic visibility.

Key Responsibilities:

Link Building Strategy

• Develop and execute white-hat link-building strategies for multiple websites.
• Acquire high-quality backlinks through guest posting, resource link building, niche edits, partnerships, and digital PR opportunities.
• Identify and secure industry-relevant backlink opportunities within the construction, drafting, engineering, estimation, architecture, renewable energy, and solar sectors.

Outreach & Relationship Building

• Conduct personalized outreach campaigns to website owners, bloggers, publishers, and industry influencers.
• Build and maintain relationships with relevant websites for long-term backlink acquisition.
• Manage outreach pipelines and track communication progress.

Competitor & Link Gap Analysis

• Analyze competitors' backlink profiles using SEO tools such as Ahrefs, SEMrush, Moz, and Majestic.
• Identify link gaps and develop strategies to acquire links from domains linking to competitors.
• Monitor industry trends and backlink opportunities.

Prospecting & Research

• Find niche-relevant websites, blogs, directories, resource pages, associations, and publications.
• Evaluate domain quality, relevance, traffic, and authority before outreach.
• Build and maintain backlink prospect databases.

Performance Monitoring & Reporting

• Track backlink acquisition, domain authority growth, referral traffic, and keyword improvements.
• Prepare monthly reports on outreach activities, acquired links, and campaign performance.
• Monitor backlink health and identify toxic links when necessary.

Required Skills & Experience

• 2+ years of experience in Off-Page SEO and link building.
• Strong knowledge of backlink acquisition techniques and SEO best practices.
• Hands-on experience with Ahrefs, SEMrush, Moz, Majestic, BuzzStream, Pitchbox, or similar outreach tools.
• Ability to perform competitor backlink analysis and link gap research.
• Excellent email outreach and communication skills.
• Experience working with B2B, construction, engineering, architecture, solar, renewable energy, or technical industries is a plus.
• Understanding of Google's quality guidelines and white-hat SEO practices.

Preferred Qualifications

• Experience building links for technical or industrial websites.
• Knowledge of local SEO citation building.
• Familiarity with content-driven outreach and guest posting campaigns.
• Experience managing multiple websites and outreach campaigns simultaneously.

KPIs / Success Metrics

• Number of quality backlinks acquired monthly.
• Referring domain growth.
• Link gap closure against key competitors.
• Organic traffic growth from link-building initiatives.
• Outreach response and placement rates.
• Improvement in domain authority/domain rating metrics.

Working Arrangement

Full-Time or Contract Basis

Location: College road, Township, Lahore.

Shift Timings: 8am-5pm, (Mon-Fri)

Job Type: Full-time

Pay: Rs50,000.00 - Rs80,000.00 per month

Work Location: In person