Offline Marketing & Lead-Gen Manager

About Us - Jewelebrate Jewellery

Jewelebrate is a Dubai-based fine jewellery brand specializing in Certified natural diamond jewellery. We’re known for 15-Day Delivery and pricing 25% below retail—crafted in Dubai and delivered fast. We’re expanding our offline presence to drive high-intent, qualified appointments and website sales.

The Role

Own and scale offline channels— Dubai Metro, DXB Airport, bridal directories, native PR, radio, and by-appointment pop-ups—that generate qualified leads, appointments, and purchases. You will plan, buy, execute, and report with a performance mindset.

What You’ll Do

• Plan & buy Metro/airport DOOH, community radio bursts, bridal directories (e.g., vendor listings), and native/PR features
• Produce and run pop-ups / showroom-lite activations (permits, fixtures, staff rosters, security SOP)
• Enforce QR/UTM standards; report on weekly dashboards (Spend → Scans → Sessions → Qualified → Appointments → Orders → Revenue)
• Pre-qualify leads (budget bands, timeline, shape preferences); tighten routing to WhatsApp/sales
• Write concise OOH/radio headlines that highlight 15-Day Delivery & 25% Below Retail
• Own vendor relationships; negotiate value-adds and move fast on holds & creative approvals

What You’ll Need

• 3–6 years in performance-oriented offline marketing in the UAE (luxury/bridal/retail preferred)
• Proven campaigns linking OOH/Events/Radio → QR/UTM → orders/revenue (bring examples)
• Strong vendor network (e.g., Hypermedia/Metro, JCDecaux/DXB, lifestyle media, bridal directories, TAG 91.1/City 1016)
• Hands-on with GA4, Shopify, QR/UTM; comfortable building simple weekly ROAS tables
• Event operations chops: permits, floor plans, staffing, security, checklists
• Clear writing, tight time management, and a bias for numbers over “reach”

Nice to have: Arabic/Tagalog; jewellery/bridal category; native PR pitching; basic design briefing

Job Type: Full-time

Pay: From AED4,000.00 per month

Application Question(s):

• Do you have 3+ years running offline campaigns (OOH/Events/Radio) in the UAE? (Yes/No)
• Share one campaign where QR/UTM proved offline → online purchases. What was ROAS? (Short answer)
• List the top vendors/partners you would contact this week for Dubai Metro, DXB Airport, bridal directories, radio, and a pop-up venue. (Short answer)
• Are you able to work on-site in Deira, Dubai and support weekend/evening pop-ups as needed? (Yes/No)
• What’s your expected monthly salary in AED? (Short answer)