On-ground Marketing Senior Specialist

Role Objectives:

As a On-ground Marketing Senior Specialist, you will lead and coordinate on-ground marketing activations at high-impact locations to boost brand awareness and engage customers directly. You will oversee the end-to-end planning, execution, and optimization of field marketing campaigns, ensuring alignment with brand standards and measurable outcomes.

Roles & Responsibilities:

• Plan and execute on-ground marketing activities at malls, retail outlets, and other physical touchpoints.
• Manage operational logistics, coordinate with vendors to ensure smooth campaign execution.
• Lead the selection and management of activation agencies, ensuring proper staffing, training, and performance oversight.
• Gather customer insights during activations and provide feedback to support marketing and product strategy.
• Assist in collecting and reporting on consumer behavior trends observed on-site.
• Ensure full compliance with brand guidelines across all activations.
• Propose innovative ideas to enhance customer experience and interactions through field activities.
• Collaborate with cross-functional teams (commercial, growth, procurement, etc) to support broader campaign goals.

REQUIRED EDUCATION, KNOWLEDGE, AND SKILLS:

• 3-5 years of experience in field marketing, brand activations, or event management.
• Strong organizational skills and ability to manage tight timelines.
• Excellent communication and stakeholder management abilities.
• Proven ability to problem-solve on-site and adapt to dynamic event environments.
• Willingness to travel and work on-site as needed.