On-Page SEO & Technical Architect

Position Overview:

We are seeking a Technical On-Page Specialist who lives in the source code. This role is NOT about writing blogs; it’s about Search Engineering. You will be responsible for the structural integrity of our e-commerce pages, ensuring that every product and category is perfectly mapped for Google’s Knowledge Graph and AI-driven search (SGE).

Key Responsibilities:

• HTML & Tag Architecture: Master-level execution of H1-H6 hierarchies, meta structures, and URL slugs that prioritize Entity SEO.
• GEO (Generative Engine Optimization): Structuring page data so AI Overviews can easily "scrape" and "cite" our products as primary sources.
• Advanced Schema Deployment: Hands-on implementation of JSON-LD Schema (Product, Offer, Aggregate Rating, Breadcrumbs, and FAQ) to dominate SERP real estate.
• Internal Link Mapping
• Technical Image SEO: Ensuring all product thumbnails are optimized, including precision Alt-Text and descriptive file naming for Visual Search.
• Crawl Budget Management: Auditing and fixing indexing issues, canonical tags, and robots.txt to ensure Google bots focus on high-margin products.
• SERP Feature Optimization: Tracking and winning "Featured Snippets" and "People Also Ask" blocks through structural page tweaks.

Required Skills & Qualifications:

• Experience: 3+ years of Technical On-Page SEO specifically for large-scale E-commerce (WooCommerce/Shopify).
• Code Literacy: Strong understanding of HTML/CSS as it relates to SEO (Clean code, no bloat).
• SEO Suite Mastery: Expert level in Screaming Frog, Google Search Console (GSC), Ahrefs, and Semrush.
• Data-Driven: Ability to analyze Log Files and Search Console data to identify "Ranking Drops" vs. "Algorithm Shifts."
• Keyword Mapping: Skilled in "Keyword Clustering"—grouping intent-based terms to a single URL to avoid keyword cannibalization.

Key Performance Indicators (KPIs)

• Indexation Rate: Ensuring 100% of priority product pages are indexed and healthy.
• Rich Snippet Coverage: Increasing the percentage of products showing star ratings and prices in search.
• Core Web Vitals (On-Page): Collaborating with devs to ensure LCP and CLS are in the "Green."
• Topical Authority should be maintained.

Job Type: Full-time

Pay: Rs25,000.00 - Rs35,000.00 per month

Ability to commute/relocate:

• Karachi: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person