Organic Growth Lead (SEO and Content)

Location: Dubai, UAE
Reports to: Chief Performance Officer
Experience Level: 8–10 years hands-on experience in SEO and Content Strategy

Role Overview

This role is an integral part of the in-house Performance Marketing team to drive scalable and sustainable organic growth across multiple Lines of Business, including InsuranceMarket.ae, CreditMarket.ae, HolidayMarket.ae, and InvestmentMarket.ae. As an Organic & Content Specialist, you will own SEO, content strategy, and organic acquisition across all brands. This role demands a deep technical SEO skillset combined with AI-driven content optimization expertise, ensuring high rankings across traditional search engines as well as emerging AI-driven platforms and LLMs.

Your primary mission: Deliver organic revenue growth through data-driven SEO and content strategies, automation, and innovative approaches with respect to AI.

Key Responsibilities

• SEO Strategy & Execution
  • Own and execute on-page, off-page, and technical SEO strategies across all business verticals.
  • Drive organic traffic growth for primary keywords in Google, Bing, and AI search ecosystems.
  • Implement schema markup, structured data, and E-E-A-T principles to optimize for
  • AI-powered search (Search Generative Experience, AI Overviews, ChatGPT plug-ins, etc.). Referring domains and backlinks.
  • Competition mapping.
    
• AI & Automation Integration
  • Utilize AI tools (ChatGPT, Jasper, SurferSEO, Clearscope, etc.) for content ideation, optimization, and scaling.
  • Experiment with LLM SEO tactics: ensuring visibility in conversational AI responses(e.g., ChatGPT citations, Gemini content inclusion).
    
• Content Strategy
  • Define content architecture and guidelines to align with customer journeys and conversion funnels.
  • Plan and manage a content calendar optimized for search intent and AI-powered SERP features.
    
• Performance Measurement & Optimization
  • Track KPIs such as organic traffic, keyword rankings, CTR, engagement, organic conversions, revenues etc.
  • Use tools like Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, SurferSEO, and AI-powered analytics tools.
    
• Cross-functional Collaboration
  • Coordinate with product, creative and marketing teams to ensure content consistency.
  • Partner with Tech teams for tag implementations, utm parameters, site speed, Core Web Vitals, and structured data optimization.
    
• Experimentation & A/B Testing
  • Run experiments on headlines, meta descriptions, and content formats to improve CTR and conversions.
    
• AI Future-readiness
  • Voice Search Optimization and multimodal content strategies (text, video, image).
  • Stay ahead of SEO for AI Overviews, zero-click searches, and LLM content discoverability.
    
• AI Future-readiness
  • Stay ahead of SEO for AI Overviews, zero-click searches, and LLM content discoverability.
  • Voice Search Optimization and multimodal content strategies (text, video, image).
    
• Technical Skills Required
  • Advanced hands-on knowledge of overall SEO – on-page, off-page, and technical SEO, dynamic rendering, and crawlability issues.
  • Experience using AI tools for keyword clustering, content generation, and optimization.
  • Tools mastery – Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, SurferSEO, Clearscope and other evolving tools with respect to SEO.
  • Familiarity with content optimization for Search Generative Experience (SGE), Google’s AI Overviews.
  • Strong skills in GA4, Looker Studio (Data Studio) for reporting and dashboards.
  • Understanding of HTML, CSS, structured data, canonicalization, and Core Web Vitals.
    
• Soft Skills
  • Strategic thinker with hands-on execution ability.
  • Strong analytical, performance-oriented and problem-solving mindset.
  • Excellent communication skills for cross-functional collaboration.
  • Adaptability to evolving SEO and AI trends.
  • Detail-oriented with a growth-hacker mindset.
    
• Target Candidate Background:
  • Professionals from top SEO and digital marketing agencies in UAE or globally (e.g., iProspect, Merkle, Performics, iQuanti, Bruce Clay MENA, Traffic Digital, etc).
  • SEO/Organic leads from leading e-commerce, fintech, travel or insurance aggregator platforms (e.g., PolicyBazaar, Noon, Careem, Talabat, Bayut, Property Finder).
  • Experienced content strategists with strong technical SEO exposure.
  • Candidates with proven experience ranking on both traditional search engines and AIdriven platforms.
    
• Why Join Us?
  • Opportunity to build the performance marketing function from the ground up.
  • Work across multiple high-growth verticals in Insurance, Credit, Travel, and Investments.
  • Drive AI-first SEO innovation for one of the most recognized digital brands in the UAE.